Facial Recognition Ban

“Obviously, some kind of object or facial recognition appearing on a tiny, personal screen could easily lead to a breach of privacy, so…Google has banned facial recognition apps from its device.”

Google has already come under pressure from the general public with their concern with how easily Glass can take a photo or video of someone when they’re not realising. Even though it is discussed that it can’t be any less obvious that someone raising their mobile phone to take a photo, people are still concerned. Allowing apps that use facial recognition that could help people scan out a face from a crowd are therefore banned to help calm the publics nerves. Google have to ensure the public see they are taking actions to help solve issues raised and not allowing facial recognition within its software is therefore a positive step forward in helping sell devices to those originally opposed.

“Google didn’t specifically say that facial recognition would never come to its eyewear, but rather said that the features could come to the device whenever “strong privacy protections” were put into place.”

It appears Google are withholding this type of technology until the public are over their current worry of their privacy being invaded. This introduction of new technology can be compared to the first release of mobile phone cameras and even though that began with controversy from the consumer, cameras are embedded into all mobile phones nowadays and therefore the hype is slowly reduced once it becomes common and people grow to accept it into their everyday lives. Therefore, peoples current opinions on the new innovation that is Google Glass will realistically, also decelerate with time. Furthermore, once this has become the norm within the communities wearing Glass and those living amongst it, Google can introduce this new feature as a new wave of publicity to help sell more devices after the first number of early adaptors buy their device. On the other hand, it may upheave all the privacy issues once raised by the public and therefore Google would have to ensure the technology was either released slowly or as they say, with very strong privacy protections within place to help the public understand the necessity and use for facial recognition without it invading their privacy.

There has been the update within Glass software which stops app developers from allowing the user to close the Glass screen but keep the camera open, as though it appears Glass is off to those looking at the wearer but they are in fact being recorded. With the Glass screen always being lit when it is in use will ensure onlookers to know when the Glass wearer is using it, therefore educating both users and those without Glass is essential to Glass’ future potential.

Making the models and other employees backstage of events aware that the Glass wearer using RoseTinted is live streaming their actions is essential to ensure they don’t swear or do anything that would appear negative to the brand they’re publicising which younger generations could be influenced by. Furthermore, reminding that the wearer is live streaming what they’re seeing is important as well so that they don’t stream footage of them on their break which wouldn’t be appealing to the consumer who has taken their time to log on to see backstage entertainment. Notifying the wearer that they’re recording is securing their privacy is also kept.

“For now, it’s something of a shame that Google has to outright ban facial recognition apps, as that’s the kind of technology that Glass could use to really seem like future tech. Unfortunately, there currently isn’t much of a way to make sure that kind of feature doesn’t get out of hand, though it’s obvious Google is looking for that answer, as it’d certainly be a killer feature the consumer public hasn’t yet experienced.”

The potential behind facial recognition apps would help developers explore the future of technology but unfortunately the public isn’t ready for it yet, albeit this isn’t a bad thing as becoming too involved in technology is why Google has create Glass, so that is can get out of the way. Nonetheless, when the public is ready for facial recognition software, Glass and other devices will offer consumers readily available technology as research has already been conducted and Google has already been offered numerous facial recognition based apps that they’ve had to decline. Glass are looking for a way to ensure both privacy and the possibility of facial recognition software to the public to insure they’re the first product to offer it to them, furthering their innovative aspect of Glass as well as becoming the industry leader. Glass is already an innovative product offering first-hand experiences and functions that the public hasn’t yet experiences but they’ll have to constantly update their apps to keep the publicity of the product highlighted amongst media sources.

Attendee Arrival would be able to grow with the introduction of facial recognition software to ensure wearers that they will recognise the VIP once they come into contact with them. So even though this function isn’t currently allowed to be embedded within the technology of RoseTinted, the future prospect of the app could be encouraged through new technological introductions such as facial recognition. Therefore, new sources and bases for publicity and selling the product will encourage more users to subscribe and purchase RoseTinted after the early adopters. 




Google Glass How-to

Google have created YouTube demonstrations on how to work Glass as well as how people use it, it is a clever promotional method as YouTube has become a popular medium to stream videos. Furthermore the demographic Glass is aimed towards is the technologically savvy who are ‘wired’ online and therefore use YouTube regularly. It is a quick and simple way for people to share the video and encourage Glass to go viral before it is even available to the general public.

The instructions are simple and clearly demonstrated to help guide the current explorers how to use the device and offers others an insight into what they may soon own. Making the new innovation as simple as possible is important to Google as to not intimidate people who’re not technologically savvy.


Where Google Glass Could Be Banned

“It is yet to be launched commercially, but already Google Glass is being banned in public places as it blurs the lines of privacy and acceptable technology use.”

The easy access to videoing and photographing has caused concern across the general public as they are unsure when are they are in fact being recorded. It also leads to particular industries becoming worried about the potential threat Glass could bring, such as recording within the cinema. However, the explorer edition that is currently available at $1,500, may be completely different to the Glass that is eventually released to the general public in 2014, the concerns may then be addressed within this edition. However, once they are mass produced it may be even more difficult to avoid the possible intrusion of recording once more people have the device.

“Such is the opposition to the pervasive nature of Google Glass that a campaign has been launched in the United States called ‘Stop The Cyborgs’ that is pushing for public transport and areas to display signs that ban Google Glass.”

Some people believe that Google Glass is a step too far in turning people into robots. Banning Google Glass is mass areas and receiving negative comments for wearing Glass may cause people who were interested in buying the device to avoid it altogether. This would stint the potential profitability and turnover for Google if they do not battle these campaigns or win them over with obvious ploys to answer their fears.  Google aim to make Glass as much of an everyday product as the mobile phone has become and if the product is banned from public transport and other areas then the chances to use it reduce and therefore so does the reason to buy it.

There are some understandable places the gadget has been banned such as in the car as it may cause distractions whilst the driver should be concentrating on the road. A woman has already been given a ticket whilst claiming as the police officer claimed the device was distracting her, nonetheless, she has pleaded not guilty and says the device wasn’t switched. Furthermore it can become difficult for police officers to tell the difference between someone wearing a pair of Google’s Glass compared to someone wearing a normal pair of glasses.

It has also been established that Glass will be banned from places such as casinos due to these establishments frowning upon devices that can stream footage. Some restaurants have also banned the device because owners feel it goes against dining etiquette, just as answering a mobile phone is rude during a meal. These are more understandable services which plan on banning Glass compared to public transport nonetheless it is still a potential obstacle that Google now has to hurdle.

UK Ban on Google Glass for Drivers

“Google Glass has yet to launch in the UK, but the Department of Transport says wearers are likely to be subject to the same penalties as drivers who use mobile phones.”

Even though Google are offering GPS systems and maps through Google Maps it may become a hazard for people to use them whilst driving because they may cause a distraction whilst looking at the screen. Even though they have been compared to current GPS navigators the Department of Transport in the UK have already decided to ban citizens from using the device whilst driving.

“Since a ban on using mobile phones while driving was introduced in 2003, more than one million drivers have been convicted”

Clearly the ban on the usable of mobile phones whilst driving hasn’t prevented everyone from using it, and it leads me to believe that people may not follow the ban on Glass. Google must ensure that people understand the possible consequences of distraction or ensure that the product will cause minimal distraction whilst using the GPS function. Nonetheless, other pop-ups such as text messages and emails will also come through the device, causing the same distractions that mobile phones do but directly in your eye line. It is difficult to presume how people will react with this device available in the car. It will either offer the Glass owner a chance to read the information quickly without having to take their hands off the wheel however it can still be seen as a distraction, they can also voice command a reply back which again keeps their hands concentrated but their mind is thinking of the reply and therefore distracted from the road ahead.

“Google Glass is the highest profile product in a wave of new wearable technologies”

With new technologies being developed and released annually such as the new smartwatch, there are technological distractions surrounding the driver, it is their decision whether to make the smart choice to not acknowledging them. Furthermore, it will be difficult for police to acknowledge the difference between someone using Google Glass to someone wearing a pair of glasses whilst driving. How to notice correctly and not pull over innocent people will therefore require training which will cost the government more money towards police forces.

“We are thinking very carefully about how we design Glass because new technology always raises new issues,” said Google in a statement. “Our Glass Explorer programme, currently only launched in the US, reaches people from all walks of life and will ensure that our users become active participants in shaping the future of this technology.”




The Fancy

“Wearing technology allowing users to merge the physical and digital worlds.”

The Fancy is allowing users to merge products they already own with matching products offered by The Fancy with the opportunity to either buy the product or save it for a later date. The app has gone further than the current glassware because whilst most apps so far have only updated mobile app functionality, The Fancy has used Glass’ technology to its fullest potential.

I also wish to use Glass more so than furthering mobile functionality because with new innovations, new ideals and advantages in communication can be made. Therefore live streaming first hand peripheral videos within the fashion industry is an easily accessible market which hasn’t yet been taken advantage of. Furthermore with advancements in invitation technology such as RFID invitations, automatic alerts and notifications when a VIP has arrived has the potential to grow and become mainstream within events. I have to ensure I am the first to offer this function to Glass to gain a head start within the industry.

The Fancy

The Fancy display screen

“It’s a clever use of the technology that has made The Fancy the first company to actually make money on Google Glass.”

But certainly not the last, the potential for Glass is only coming to the surface as only explorers currently have the option to create apps which Google will use. Once the device is released to the general public in 2014, others with ideas will have access to the hardware and then they will be able to create apps which will help Glass move from a novelty to a necessity.

“Because of the intimate nature of Glass, Google has been careful about allowing commerce onto the platform.”

Basically, Google have ensured to customers that they will currently not allow pop-up advertising.This can be a concerning issue for a product so close to the wearers peripheral vision, especially as the product promotes physical activity and tasks involving concentration. Allowing pop-ups to occur may cause accidents as the wearer may become distracted during driving or a sporting activity once they lose concentration in-expectantly.

“People using the Fancy app on Glass have purchased everything from clothes to jewelry, kids toys to kitchenware.”

The Fancy offers a broad range of products to their consumers already and Glass hasn’t even been released to the general public yet, the potential for the app is vast as they can collaborate with fashion lines and brands to offer clothes as a new segment as they already offer jewellery. However this may be more difficult to cater to peoples personal styles but if it is integrated successfully the app may even have a potential for technological assistants for stylists by suggesting accessories and designs that match the created outfit.