20 Most Wired Countries

  1. Iceland: 13.9 percent of total population (95.9 percent of total youth)
  2. New Zealand: 13.6 percent (94.8 percent)
  3. Korea (Rep.): 13.5 percent (99.6 percent)
  4. Malaysia: 13.4 percent (74.7 percent)
  5. Lithuania: 13.2 percent (92.7 percent)
  6. United States: 13.1 percent (95.6 percent)
  7. Barbados: 13.1 percent (90.5 percent)
  8. Slovakia: 12.7 percent (92.9 percent)
  9. Latvia: 12.3 percent (97.0 percent)
  10. Denmark: 12.3 percent (96.9 percent)
  11. Norway: 12.3 percent (93.3 percent)
  12. Singapore: 12.2 percent (88.4 percent)
  13. Brunei Darussalam: 12.1 percent (73.7 percent)
  14. Finland: 12.0 percent (98.3 percent)
  15. Netherlands: 11.9 percent (98.4 percent)
  16. Israel: 11.9 percent (80.0 percent)
  17. Canada: 11.9 percent (90.1 percent)
  18. Poland: 11.8 percent (89.4 percent)
  19. Estonia: 11.8 percent (96.0 percent)
  20. Sweden: 11.7 percent (89.4 percent)

This is the most wired countries , with numbers indicating the percentage of youth who are ‘wired’ relative to the countries total population and relative to the total youth population. Knowing which countries are the most technologically accepting or accessible will help Google Glass define where to market their product to it’s advantage. Defining where Glass will be accepted and bought will help control money being spent on advertisement on a global scale as well as figuring out specifications to apps if the design needs to be specific to a country.

Figuring out where RoseTinted could be sold is another potential from finding out the most wired and technologically accepting countries because this would imply their fashion industry is also more accepting of technical devices. It has been previously researched how technology is becoming increasingly present within the fashion industry, although it will not become present within a country that isn’t already ‘wired’. The outcome of this research has presented myself with countries I hadn’t previously thought about expanding to within the future but now knowing they’re the top globally wired countries it makes it clearer where research into cultures and fashions needs to be taken once RoseTinted has been introduced and succeeded within the British fashion industry. 



Mercedes-Benz Fashion Week Gets Technical

“Along with a glamorous new location and a bigger-than-ever Fashion’s Night Out opener, Mercedes-Benz Fashion Week is getting another upgrade this year: technology.”

Technology is becoming integrated in and opening doors for opportunity within all industries but it appears to have taken a longer time to become a part of the fashion world. This may be down to the two opposing demographics of the techno wiz’s and the fashion conscious, but the two are now starting to merge together. Technology has become a part of seating plans, guests lists, look-books etc. The industry is evolving into the 21st century and Fashion GPS is owed credit, due to its web-based event-planning and inventory-tracking system which has helped simmer down the potential chaotic environment surrounding fashion week. 2010 was the first season Fashion GPS was introduced into the real world through specialised systems within Fashion GPS catered to the Mercedes-Benz Fashion Week designers showing at Lincoln Centre.

“In 2010, we feel technology should play a very very active part in how the shows are run, besides being broadcast,” Levy says. “The idea is to have people not be inconvenienced for doing what they are doing, which is working.”

Peter Levy is the senior vice president of IMG Fashion and he is a theoretical endorser for involving Fashion GPS alongside other technological advancements being made within the fashion industry. Fashion GPS is helping organise the system into a more simple and structured procedure for all involved within the industry from stylists to designers to those working behind the scenes of a catwalk show.

RoseTinted will also be helping those involved within fashion events as it helps them monitor the tasks at hand and the time each of them must be completed by along with other functions available. Glass however helps push RoseTinted into a more specific and useful category as Glass itself is the USP of being there when you want the technology but also unobtrusive at the same time, allowing for the wearer to carry on the tasks at hand without being interrupted. Whereas Fashion GPS is currently only available on iPad, Tablets and mobile phones and therefore would require the person using the app to leave the task at hand to explore what Fashion GPS is instructing them to do.

Fashion GPS usually costs $350 a month per user but they offered a free subscription for the designers involved within the Mercedes-Benz Fashion Week. Offering free subscriptions for a limited time will allow designers to access and use Fashion GPS and all of its qualities enough to organise their show as well as get used to the idea of owning it. Therefore, once the show has ended along with their subscription they would be tempted into investing into the app which helps them easily navigate and organise their company. Fashion GPS may of made a small loss at the beginning with offering free subscription but the possibilities of designers sighing up afterwards as well as the advertisement offered by Mercedes-Benz will, in the end, help them make the money back and then some.

“We figured out that designers send out these books after the fashion show, they send out these books and it takes forever, and then the publications look at the books and they do the requesting. We thought, “Maybe we should digitize all this, along with the tracking.” And that really has been a big hit for the company.”

Eddie Mullon describing the arrival of Fashion GPS.

Eddie realised that the fashion industry wasted vast amounts of time, materials and money sending and losing both samples, look books and designs off around media publications, buyers and celebrities and therefore envisioned this all becoming digitalised to help smooth over the process. He had currently been working alongside designers such as Dona Karen helping them track their samples and helping them save money through this, but he stretched out the companies functions by exploring where in the industry needed to be developed. He found the niche market in 2003 but it took the Industry till 2010 to embrace the technical concept of Fashion GPS as well as the company to understand the fashion industry.

“I think [our value] has become apparent in the industry now; it was a lot harder four of five years ago for us to show our product as a company, because they didn’t really understand the value of it. Paying $400 for a brand is not that much at all.”

It has taken the fashion industry time to accept the usefulness and possibilities within technology but now that they have the influence it makes will grow rapidly, Fashion GPS have taken the first largest steps and it will undoubtedly have other companies, either bigger or smaller following in them. In relation to the costings of Fashion GPS, Eddie states here that $400 will not create a large dent in some designers bank accounts and even for those that it will, it is a profitable investment.

“The value for the PR is not to spend more time focusing on administration but more time focusing on the brand and how to communicate with editors and media. And then it applies to the fashion business–they can do more in the back office.”

Eddie is pointing out that now PR employees don’t have to input data for hours at a time because it is all readily available at a click of a button because of Fashion GPS. Now the company is spending wages on employees who can embed themselves in tasks that is much more profitable and effective for the brand. Through a personal opinion, the PR employee who previously had to sit and input all the data by hand is now feeling acknowledged as an employee through tasks which will now offer a more rewarding outcome. Once again insuring that the investment made is beneficial in other aspects of the company.


iOS vs. Android

“Who’s winning the mobile platform wars, Apple’s iOS or Google’s Android?”

Glass has to be connected to an Android phone for the device to work, this may then limit the potential market available to Glass as only Android mobile phone owners have the technology available; whilst Apple, Microsoft and other mobile companies are not compatible with Glass. Therefore, depending which company, iOS and Apple, has the most control over the market will demonstrate whether Google should in fact make Glass accessible to other mobile phone companies in case they are not the industry leader.


Comscope MobiLens studying attempts to measure the smartphone platforms used by everyone over the age of 13 in the U.S. The numbers were released in the first 1/4 of 2013 but relate to every every phone sold, not just recently. Android are leading this data collection by 52.3% compared with iOS’ 37.8%, insinuating that more Android phones have been sold over the years.


IDC comments that worldwide, Android phones sell a lot more units that Apple sells of the iPhone, in 2012 Android had more than 70% share compared to 21% for iPhone. Indicating that not only in the U.S but worldwide, more Android phones are sold than iPhones, and by a difference of 49% globally. This would encourage Google that making Glass accessible through any phone not a high priority as it appears they are leading the industry by a large margin and therefore have a larger basis of customers to offer to rather than if Apple made their own device to sell alongside their iPhone.


Whilst always following close in second place, Apple didn’t manage to sell more units than Samsung which deals primarily with Android phones measured on a worldwide scale. Nonetheless, Statergy Analytics stated that Apple’s iPhone outpaced Samsung’s shipments but these numbers relate to all types of mobile phones which may not even carry the necessary technology needed for Glass.


Apple however are clearly making a larger profitability by taking 72% of the profit in the last quarter, this would indicate that Apple have more amount of disposable or saved money to spend on the development of products and technology involved, possibly leading to them creating a strong competitor against Glass with the money they have access to.

In regards to apps, both iOS and Android have over 8o0,000 third-party programs. It is hard to destinguish who has the best apps as that comes down to personal opinion and therefore the quality is inherently subjective. Nonetheless, Utest measures and collects users reviews and rankings and from these readings, iOS scored 68.5 compared to the average Android app at 63.3. However, according to Canalys  just over half of all apps downloaded in the first quarter of this year were for Android with 51%. iOS, at about 40% share, was the only other competition. Once again, Android are somewhat beating Apple in statistics.


Controversially, even though iOS users aren’t downloading as much, they are willing to spend more money on that apps they do purchase. This could mean that if and once Apple make their competitive product against Glass, consumers will be more willing to buy a product simple because it is Apple offering it to them, therefore the profits made would roll over into the next development and the research available will be in Apples favour who can afford to delve deeper into technology. If Google offered Apple members the potential to purchase Glass with iOS features and computability already built in, they would refrain from waiting and buying the Apples version and therefore reduce the risk of a competitor.


This pie chard states which company is used mostly within businesses, and it points out that iOS is largely in the lead. Possibly insinuating that Apple have a higher threshold on other businesses and therefore it may be easier for them to integrate new products from their portfolio into these companies than it would be for Google. Citrix reports that consumers using iOS have deployed enterprise mobility management into the cloud and therefore it would be difficult to move all of this information, and it may be simpler to buy a product which is similar to this system.

With the numerous outcomes from different charts and testings, it still cannot be monitored who is ‘winning’ between the two competitors as they both excel in different areas. Obviously it would be handy for the consumer if Glass was compatible with all smartphones but Google have to make a decision which would ultimately fulfil their needs and help build them as a company. They appear to be leading in selling the most mobile phones and therefore won’t find it difficult to find consumers to market their Android specific product, but Apple are coming a close second with a large amount of income readily available for research into products such as wearable technology.

Whether or not Google do decide to make Glass compatible with all smartphones, RoseTinted wouldn’t be limited to only Android or only iOS devices, offering Google loyalty to the brand for the first 3-5 years would be essential in marketing and developing the product. But once other competitors start to create their own head-mounted optical computers, RoseTinted should be readily available for them as well. Therefore money would have to be saved for research into iOS and other systems for Cloud etc. to ensure that all functions available through the app would all work the same way they do with Google’s Glass. 


5 Technologies Event Planners Cannot Live Without

“1. Smartphones

if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones.”

Quite possibly a device that we now wouldn’t be able to function without, the mobile phone has become a part of western societies everyday life. This article points out how people have their heads down whilst they’re on their phones which is where Glass wishes to intervene. By supplying a screen above the wearers eyeline they can do almost everything they do on their mobile phone whilst concentrating on what is ahead of them, which is beneficial in some peoples busy schedules.

“2. SaaS Cloud Apps
In today’s quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent. These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device”
Glass currently doesn’t house as many apps that mobile phones and tablets provide but the developments being made by explorers for new apps is increasing quickly. Glass is still within its infancy stage and therefore will have minimal experience within the industry but it has already had numerous updates within it’s services and systems and therefore will be able to provide apps that phones and tablets offer alike. Furthermore, Glass’ peripheral vision will offer these apps with a heightened sense of organisation to the wearers busy schedule because they have their hands free to complete tasks ahead of them whilst the option for voice commands allows them to make continuous updates and requests through Glass.
“3. Virtual Events
For virtual events, the potential attendee votes with her cursor instead of her feet. Often complementing physical events, virtual events save the planner and attendee time, money, and resources. With rising travel costs and gas prices, it is no surprise that people are much more likely to consider an event online”
Virtual events also make it available for people without an invitation to experience the action, the formally exclusive world of fashion and its catwalks is broadening it’s availability to the general public through social media sites such as Twitter, Vine and Instagram. Both attendees and models wish to either share or flaunt their time at the fashion event and therefore people who’re not in attendees can experience the show vicariously through who they’re following.
“4. Social Media and Viral Marketing
Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook.”
Social media has become a beacon of potential for all kinds of companies, through people sharing their positive (or negative) experiences, word-of-mouth has never been so accessible. Free advertising through social media sites was a very important source of publicity throughout the recession when companies had to scrimp and save as much money as possible but also promote their company to build a target market and make money. Therefore new structures for promoting on social media sites have been adapted and now they’re a hugely influential source to meet new and potential demographics.
“5. iPads and Tablets
With all of the information you  could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks, and anything else you might need right on your handy tablet, via the SaaS programs we discussed earlier.”
iPads and Tablets offer a more simplified life when it comes to event organisation compared to the fold bunldes of paper and folders that used to be necessary. Now everything you need can be uploaded onto a technological device which stores all the information you need on hardware which is easily sourced when needed. When combining tablets with mobile event applications, planners can also communicate in real-time with others involved within the organisation whilst also offering the chance to share and transfer information to another’s device in a matter of seconds. Simplifying old procedures into new fast paced readily available apps and sources of information is helping build the event industry into a more structured and organised process, which creates a better event.
All five of these technologies that event planners cannot live without can be collected and built into one device, Google Glass. my app would help Google reach out to event organisers as a demographic, specifically beginning with fashion events. Glass would once again simplify the amount of actions needed to take to create organisation as well as the amount of bulk devices they have to carry around, although they would still have to carry their mobile phone which controls Glass. RoseTinted would also incorporate virtual events by live streaming videos of previously unseen footage of backstage activities as well as encouraged VIP’s and celebrities to approach the Glass wearer for interviews or entertaining recordings to ensure people log on at a certain time. 
Glass is the next wave of technology which is helping not only event organisers but the general public organise their life whilst getting on with it.


Google Glass Development Kit


Google have released their second version of Glass hardware, the Glass Development Kit, (GDK). This new introduction now offers more options such as offline mode, real time immediate responses and deeper access to hardware. Google made sure they didn’t offer their explorers all the functions they possessed so that explorers could slowly work out and fine tune the information they were given, overloading them with all the functions wouldn’t of helped them search out smaller bugs that needed to be fixed.

This 40 minute video is of a demonstration by a Google developer of how to create and navigate the new developments being taught to their explorers so that they may go and use the new technology to further their ideas and apps. It also introduces apps that have already been made by companies such as ‘Strava’ who’re focusing on the potential the device would have in the sporting industry as well as everyday activities such as Golf. Furthermore, gaming apps have been introduced which appeals to those using Glass recreationally in part. Glass has the potential to go far within the gaming industry as the first-person vision and digital world overlay can be adapted to most current video games. Offering apps for all walks of life and demographics such as sporting personalities and gamers widens the target market and possibilities of Glass as well as helping cater to everyones individual needs. A wholesome product which offers apps for each part of the wearers day will build up a necessity to buy into Google’s new device.

The live instructions and demo’s given by the presenter portrays how easy it is to download and use the apps available, on the other hand, most explorers are involved with developing technology as a part of their lifestyle which may make using the device intimidating for the technophobe. Therefore Google will have to ensure that Glass works similar to current devices such as the mobile phones as people have become accustomed to these devices. Intimidating the general pubic with a complicated device will put them off buying Glass and therefore stint the potential it could have with mass markets.


Google Glass: The Future of Us

“I feel like a regular human being who is lucky enough to get a sneak peek of the future of humanity and what the world will look like when it is inhabited by exo-digitally (or cybernetically) enhanced humans.”

Shelly Palmer is Fox 5 New York‘s On-air Tech Expert and the host of Fox Television’s monthly show Shelly Palmer Digital Living. He is defending Glass against accusations of it looking like something from Star Trek by stating that Google Glass is the future of technology and the device is allowing a new direction into the connected world. Shelly is one of Googles explorers, someone who entered the lottery and was chosen by Google to measure and develop the product for its release to the general public.

“Glass puts all the information you’ve come to rely on right in front of your eyes. Everything is in a heads-up display. When I tap on Glass, I can do just about anything I want. In the simplest terms, Glass is my phone in a heads-up display.”

Shelly believes we have pushed our lives into our phones as much as possible and that technology has now become a distraction which takes us out of the moments we should enjoy in life. Glass now offers the same technology and allowances as mobile phones but in a heads-up display, allowing us to see the information we crave but without taking us out of the moment.

Industries including fashion events use technology such as mobile phones and tablets to help organise busy lives and schedules, Glass allows for these people to continue with the task at hand whilst being notified of recent information as well as information they can search through voice commands. RoseTinted helps these people involved in running these fashion events which requires their attention, RoseTined functions allows for the wearer to complete these tasks as well as doing the additional things they want to do. Such as, streaming live videos to social media sites or onto the brands website, as well as having their tasks being tracked and counted down for them so that they can measure the importance and priority of each task and the time available. 

“As you are probably aware, privacy is already a concern. Certain politicians have already weighed in, most without actually having used the product.

If you think back to when the first cell phones with cameras came out – there were all kinds of restrictions… this uproar won’t last long either.”

With every new innovation, new threats and controversies arise and one of Google’s main focus is to ensure the publics privacy isn’t invaded. This can be a difficult task as Glass can take a photo or a recording as easily as saying “ok glass, take a photo” even though this may appear daunting, it isn’t any different to people having the opportunity to take photos on their mobile phones. With the growing developments within technology, privacy is an on-going concern for the public which only heightens when an unfamiliar product is created, once Google Glass is introduced into the mass markets, the panic over privacy will inherently simmer down.

“Although Glass has an earbud, it also features a bone-inductive transducer that sits near your ear, which lets Glass talk to you silently. Even if you’re standing next to the person wearing Glass, you won’t hear what it is saying; the transducer vibrates the bones in the head, letting Glass read emails or text messages silently.”

This allows users to keep up to date with their own lives without intruding on others, for example within the cinema it unfortunately has become a common occurrence that someone will bring out their mobile phone and distract another away from the tension or experience of the film, with Glass people can monitor information they need or read incoming texts without imposing on anothers activity.

The use of volume control within Glass is helpful for the fashion industry as those watching a catwalk have to regularly check their mobile phones for incoming messages or information they wish to seek.  With Glass they would silently tap away to find the required information as well as be alerted to new messages without having to take their full concentration away from the fashion show. 

“Glass, in its current form, probably isn’t a consumer product. However, the way it is improving, and the speed at which these kinds of tools are coming to market”

The controversial product has been sold to Google explorers so that they may help create a commercially viable product which can be sold to the general public. There has already been  a release of an improved version of Glass technology to the explorers which has answered their main questions already as well as offering them the chance to help develop the product further. Google chose their explorers to mirror the general publics range of demographics and therefore, the wide spread opinions and wishes made by the explorers would mirror what the general public would like from the Glass. Selling to explorers first, allows for Google to perfect the device before it is released into the mass markets.

“You can bet Glass and things like it are going to be absolutely everywhere within two to three years.”

Whilst Google is currently the industry leader in technological glassware, simply because they are the first to enter the market and therefore will stand to make the most impact on the technology and on the public. If the product is a flop and the public do not accept to make it a part of their technological possessions then the future potential of these products is stinted. Therefore, Google must ensure that every bug and default is perfected before its release to ensure they remain the industry leader and provider or the device which changed how society views technology.


Cost as Little as £200

“Based on the cost of components in the augmented reality glasses, the price could be as little as a fifth of the current model, which is so far available only to selected early adopters.”

This figure has been predicted by industry analyst, Jason Tsai, not from Google itself and therefore has no official ground. Even though the cost has been estimated through the research into the components costings, Google will need to decide which type of demographic they wish to present their product to. It has been mentioned that they believe their target market is the general public, although the disposable income available ranges between the public. With the current cost of £985 for the explorers to purchase Glass, £200 is more affordable for a larger scope of people however, I believe Google will wish for a larger profit margin to allow for further research to be undertaken for the next model.

“But it seems to me the price will be a fraction of the original cost, once we’re not paying for the exclusive bragging rights of being first to try the much-talked-about gizmo.”

It is common knowledge that the first release of a new product will be its highest official pricing due to the high demand and people willing to pay a larger sum of money to be the first to experience the new gadget. However, a fall from £985 to £200 appears very drastic to me and it is clear that there are consumers who entered the lottery who’re willing to pay nearly £1000 for the innovative gadget. Nonetheless, Google’s aim is to reach farther than 10,000 people but to the mass market and therefore would have to make the gadget accessible to people with less disposable income although I don’t believe it will be as little as £200. If the product does sell at Jason’s estimated pricing then Google will have a smaller profit margin which they could draw from to invest in developing the product for its next release, which would insinuate they would have to label it higher.

This means RoseTinted would only be available to those individuals or companies who could afford the Glass as well as access to the app, however; many companies will spend a lot of money in enhancing their organisation to ensure of a successful event which would bring in more money through buyers etc. Fashion GPS costs $400 a month for prescription and therefore it is clear the fashion industry is open to paying costly amounts for organised systems. 

There are a range of factors going into peoples decision making about whether or not to purchase Glass, such as the functions it offers and the aesthetics. The product is still within its infancy stage and therefore will answer and solve these current queries but they appear problematic at this moment. The fashion conscious demographic are appealing for a more stylish and less noticeable, however, this may cause further inquiry into the invasion of privacy as people already fear they’re going to be recorded without noticing. If the design becomes sleek enough to look like mainstream glasses, will people be able to tell the difference between Glass and prescription glasses? Even though Google have encouraged the general public that functions and lights will make it clear whether or not they’re being recorded, there will always be a doubt if the design becomes so normalised, it is unrecognisable. Furthermore, will Google encourage designs which blend into the crowd? For such an innovative product upon its release it would be understandable that they wish to make it noticeable for those wanting to flaunt their new device and create a brand image people quickly recognise.

Understandably, people want more for their money than what Google is currently offering with Glass’ functions. Even though Google are continuously improving and developing ideas for Glass, the general public need to be notified of these developments to ensure they know why Glass will benefit their life. If Glass remains a novelty and only an add on to a mobile phone it will be harder to sell the product to a mass market and thus Google need to create more apps which exploit all of the potential within Glass and what it may possess.

“Topology researcher Jason Tsai also suggested that wearable gadgets will be the next big thing in tech, exploding to a market worth $18bn in the coming five years.”

Whilst smartwatches and the Nike Fuel band have already been released to the general public they haven’t created as much of an impact Google Glass already has, before it has even been publicly released. Google have developed the next generation in wearable technology, possibly even technology as a whole and Jason Tsai sees the potential it has as a product to benefit the owners life. Even though Glass is still within its infancy stage Google is steadily picking up pace with producing technology that will open up new potentials within Glass in regard to its first-person experience and constant accessibility. Once more competitors are introduced, more apps and options will be available helping build the industry which will lead to more wearable products and to Jason Tsai’s estimation of an industry worth $18bn.

With the potential of wearable technology reaching an industry worth of $18bn, it is clear that other industries reliant on technology and the latest developments in organisation will become involved in either developing their own wearable technology or investing in devices for employees. Fashion is a fast paced and sometimes hectic industry and therefore organisational systems have to be put into place, RoseTinted would help manage the busy schedules of all those working backstage and companies may even buy Glass for them if they do not purchase it themselves. Fashion and technology were previously distant industries but with the introduction of 3D printing for designers and holographic catwalks being projected across the globe, the industries are merging closer and with the latest introduction of Glass, they will unite further. 

Additionally, with the growing potential of both Glass and its involvement within fashion I would ensure that RoseTinted wouldn’t have to stay loyal to only processing with Google due to the potentials within Apple and Microsoft alike. Creating the umbrella company for the app would be a potential but also offering Google the opportunity to purchase loyalty for the first 3-5 years would ensure that RoseTinted is offered to anyone purchasing Glass as well as growing alongside the developments of its latest technologies.