5 Technologies Event Planners Cannot Live Without

“1. Smartphones

if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones.”

Quite possibly a device that we now wouldn’t be able to function without, the mobile phone has become a part of western societies everyday life. This article points out how people have their heads down whilst they’re on their phones which is where Glass wishes to intervene. By supplying a screen above the wearers eyeline they can do almost everything they do on their mobile phone whilst concentrating on what is ahead of them, which is beneficial in some peoples busy schedules.

“2. SaaS Cloud Apps
In today’s quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent. These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device”
Glass currently doesn’t house as many apps that mobile phones and tablets provide but the developments being made by explorers for new apps is increasing quickly. Glass is still within its infancy stage and therefore will have minimal experience within the industry but it has already had numerous updates within it’s services and systems and therefore will be able to provide apps that phones and tablets offer alike. Furthermore, Glass’ peripheral vision will offer these apps with a heightened sense of organisation to the wearers busy schedule because they have their hands free to complete tasks ahead of them whilst the option for voice commands allows them to make continuous updates and requests through Glass.
“3. Virtual Events
For virtual events, the potential attendee votes with her cursor instead of her feet. Often complementing physical events, virtual events save the planner and attendee time, money, and resources. With rising travel costs and gas prices, it is no surprise that people are much more likely to consider an event online”
Virtual events also make it available for people without an invitation to experience the action, the formally exclusive world of fashion and its catwalks is broadening it’s availability to the general public through social media sites such as Twitter, Vine and Instagram. Both attendees and models wish to either share or flaunt their time at the fashion event and therefore people who’re not in attendees can experience the show vicariously through who they’re following.
“4. Social Media and Viral Marketing
Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook.”
Social media has become a beacon of potential for all kinds of companies, through people sharing their positive (or negative) experiences, word-of-mouth has never been so accessible. Free advertising through social media sites was a very important source of publicity throughout the recession when companies had to scrimp and save as much money as possible but also promote their company to build a target market and make money. Therefore new structures for promoting on social media sites have been adapted and now they’re a hugely influential source to meet new and potential demographics.
“5. iPads and Tablets
With all of the information you  could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks, and anything else you might need right on your handy tablet, via the SaaS programs we discussed earlier.”
iPads and Tablets offer a more simplified life when it comes to event organisation compared to the fold bunldes of paper and folders that used to be necessary. Now everything you need can be uploaded onto a technological device which stores all the information you need on hardware which is easily sourced when needed. When combining tablets with mobile event applications, planners can also communicate in real-time with others involved within the organisation whilst also offering the chance to share and transfer information to another’s device in a matter of seconds. Simplifying old procedures into new fast paced readily available apps and sources of information is helping build the event industry into a more structured and organised process, which creates a better event.
All five of these technologies that event planners cannot live without can be collected and built into one device, Google Glass. my app would help Google reach out to event organisers as a demographic, specifically beginning with fashion events. Glass would once again simplify the amount of actions needed to take to create organisation as well as the amount of bulk devices they have to carry around, although they would still have to carry their mobile phone which controls Glass. RoseTinted would also incorporate virtual events by live streaming videos of previously unseen footage of backstage activities as well as encouraged VIP’s and celebrities to approach the Glass wearer for interviews or entertaining recordings to ensure people log on at a certain time. 
Glass is the next wave of technology which is helping not only event organisers but the general public organise their life whilst getting on with it.



Wishlist for Google Glass

“It would be great for the feed to be streamed live and to allow the viewers to get to experience what is happening in real-time.”

Sharing videos and photos that have already been taken is easily accessible within Google Glass and is one of its main features. Nonetheless, live streaming the activity the wearer is experiencing hasn’t yet been established and with technology provided nowadays with Skype and FaceTime it is a clear next step. The first-person view allows for opportunities within teaching methods within hands on industries, unfortunately the recording currently stands at only 10 seconds long, not allowing for much information to be provided. Once more research is carried out regarding battery life, Glass will be able to record and stay online for a longer period of time without running out. Mobile phone technology is useful in this process as over the years as systems running the mobile device have had to become smaller yet more powerful due to customer needs. Explorers and critics have already distinguished that the general public would be more likely to purchase Google Glass if it wasn’t so obtrusive, even though Google are working within a weight target, they aim to meet these customer needs by increasing the battery life as well as minimising the devices aesthetic.

RoseTinted would incorporate live streaming into one of its three functions. Allowing the general public into the behind the scenes life of fashion events which is usually an exclusive area would be a main attraction to purchasing RoseTinted. Consumers may even use the app to create advice and teaching style blogs from a first-person perspective upon tutoring, which would be helpful within fashion design as both hands are needed. Furthermore, it may help revitalise fashion blogging. It has been discussed the the blogging bubble may have burst due to the thousands getting involved without offering anything new. Living vicariously through the bloggers experiences first-hand will be a new opportunity available to followers which hasn’t been presented to them before. 

Live streaming of behind the scenes

Live streaming of behind the scenes

“Live information when you need it”

This article is addressing using live information to offer the wearer information about live sports games and information about the players statistics as an example. People already use Google as a source to find answers quick so grouping the information the search engine holds into categories suitable for the owner could be a possibility. Originally they may have to organise this information themselves when they first assemble the device, however Google’s aim with the future of all its technologies is to offer help and the information before the user even asks it to. A small progression into this functionality has been taken by Google Glass; if the wearer takes four photographs in a row, Glass will upload these images as well as editing them and turning them into a short reel. Albeit this may be a small step but it is a helpful one as not all Glass users will know how to edit and enhance the quality and outcome of the photo as well as putting them together for a reel.

Notifications when a VIP arrives

Notifications when a VIP arrives

Knowing when a VIP has arrived at the event is important because ensuring that they feel welcome and acknowledged will help increase media attention to promote the brand or event. RoseTinted will notify the Glass wearer when and who has arrived. Although they must enter into the RoseTinted app who they would like to be notified of may be an initial time consuming task; insuring that the VIP albeit they are a buyer or celebrity will help create a positive appearance of the company.

“With augmented reality in place, it’ll be cool to have Glass give you information of restaurants as you walk past, such as the chef’s recommendation of the day, prices and reviews. Information ofpromotions going on at each shop outlet would appease the shopaholic in you and can even be sorted to cater to the specific needs of each Glass user

This will even be a good thing to have for tourists who visit foreign lands where they don’t speak the language.”

Google would have to ensure that people opt in or ask Glass to notify them with these recommendation and guides as to avoid them popping up in-expectantly which would cause not only aggravation towards the product but potentially accidents. Furthermore it may cause stores and companies to create pop-up advertisements if Google allowed information to present itself if someone walked past their store or restaurant etc.

Google Glass have already started to offer something similar, Glass has the ability to translate signs and information into any language. Helping tourists understand road signs which may even insinuate danger.

“Instead of having to worry about missing an important call or email on their work phone, wearing Glass allows them to receive notifications while doing things around the house since both their hands are free.”

Glass is synced with the owners Android phone and therefore whenever they receive an email, text message, tweets, updates or phone call the information is projected onto the Glass screen notifying them. This way not only do the wearers never miss information which they may of missed otherwise they can use the voice command controls to reply, allowing them to continue to use both their hands whilst completing the task at hand.

“They also need not tether themselves to any computer, laptop or tablet to receive updates.”

Nonetheless, they do have to keep their Android phone in sync with Glass to provide the information and Wifi. This certainly causes difficulty for people who do not own an android, they either have to swap their current phone for an Android device or wait till Apple or Microsoft release their own version of Google Glass which is difficult to predict when that may happen. Therefore another wish made by explorers is for Glass to;

“Work together with any smartphone & its Apps”

With Google only offering Glass to Android phone owners they are potentially shortening the potential of the product as the target market becomes limited, however it may be a ploy to encourage people to trade over from other competitors such as Apple and Microsoft. The software embedded in Glass is all in correlation to other Google services such as Google’s search engine and gmail, therefore people may become accustomed to google as the provider for their everyday technological needs and leave previous companies such as Hotmail and Yahoo. Google is already a leading entrepreneur in technology and attracts the main bulk of people searching on the Internet but offering a device which only runs off Google devices and services will only expand their empire further, so would it be a wise competitive decision to make Glass compatible with other companies such as Apple?

“Having Glass equipped with a personal assistant app like Siri on iOS or alternatives found on Android lets you manage your work life even better via voice commands, say, to schedule reminders, alarms and events.”

Google is promoting Glass as the ultimate easy access into information to help you stay organised and active therefore offering easy access into changing and creating reminders through voice commands is a clear move. Currently the Glass owner has to adapt and create reminders through the app on their phone which, depending on how many reminders and plans they need to set, may take up needed time.

Hopefully with the progression of Glass and the technology involved will allow for RoseTinted users (RoseTinters) to activate and change Task Countdown through voice commands whilst they’re rushing around at the event rather than having to manually input the data through their mobile. This would improve the app further influencing its effectiveness with organisation and helping the user keep up with their fast paced occupation and lifestyle.

ok glass, start task countdown

ok glass, start task countdown

“Documentaries in first-person view”

The current accessibility and ease of taking and sharing videos and photographs is simple enough the only downfall is that videos can only record up to 10 seconds and cannot be live streamed to a social media site. Glass can be used to push documentaries further by experiencing the peripheral vision of the narrator, this appeals to a mass market within any industry.

I have previously mentioned how bloggers can use this to their advantage by streaming live videos for followers to log in to watch, but this is also adaptable for brands to use behind the scenes of a fashion show. Burberry for example, would have the event manager, make-up artist or runner recording their actions whilst busy backstage, it wouldn’t interfere with their work but it would stream the footage onto Burberry’s website for users to log in to and watch. Combining the Live Streaming with Attendee Arrival would allow brands such as Burberry to be notified when a celebrity they wish to interview has arrived and this would be promoted to draw followers in at a certain time to experience an interview with their icons through first-person vision. 



Building New Experiences

“By bringing technology closer, we can get it out of the way. This is what Glass does. It provides an experience to the user that’s there when they want it, and unobtrusive when they don’t. In doing so, Glass creates a new kind of computing that’s more about people than it is about computers.”

Timothy Jordan is a Senior Developer Advocate at Google for Project Glass, within this discussion for Google Glass he guides the audience through new opportunities Glass holds and how it completes them. He promotes Glass as an innovation which offers a technological device that doesn’t compete with but blends into your life as he believes tech is getting in the way more than it needs to. Glass provides the user with the technology that they have learnt to build their lives around but within a device that doesn’t take you out of the moment.

Throughout Googles product offerings, it appears they wish to make life as simple and clear as possible, through quick search engines and profession social media sites, Google are offering a complete technological lifestyle. Glass apps are as important as the device itself if not more so because the app completes the device into a product for everyday life therefore, the apps are similar to what mobiles offer already. But because of this, it can make it difficult to encourage the general public to buy  a product which currently appears to do everything a mobile phone already does.

Nonetheless, Google believe that technology is now overtaking social interaction and experiences as people are focusing on the device within their hand rather than the live action. This I wholly agree upon as I have experienced myself through others around me at everyday events as well as once in a life time experiences which should be enjoyed whilst they’re occurring, not when replaying the recording.


Google Glass in Events

“Google’s interactive eyewear won’t replace smartphones and tablets in the event space yet, but it might just make things easier.”

Technology is about making both everyday tasks and larger scale errands easier, so the introduction of Glass is just another source of how technology is helping. Unsurprisingly it isn’t going to take over smartphones and tablets straight away as it cannot offer all the functions they currently possess, even though it offers innovative ideals. Nonetheless, with the release of tablets, people haven’t forgotten their mobile phones, they simply carry both around now and this could be Glass’ place upon it’s release into the general public, alongside both smartphones and tablets simultaneously. All three devices offer something different thus their existence and Glass is only scratching the surface of its potential currently, this may mean that over the years the relevance of the product could start to outweigh the current event organisers favourite device.

“I like to be social and want to meet people when I’m at an event,” Spurlock says. “When you have something bright orange bolted on your face, it’s an easy icebreaker.”

Jake Spurlock, a web developer for publisher and event company, MAKE doesn’t see the recognisability of Glass an issue, in fact he uses the effect it has on people as means to begin conversation. Nonetheless, $1,500 is an expensive ice breaker even more so when he feels he has only paid for the privilege to explain all the things Glass doesn’t do.

“It’s not constantly recording video (it has a 10-second limit on videos). It’s not always on. It doesn’t do facial recognition (officially, at least). There’s no virtual reality overlay on the world.”

Reasoning behind the short videos and standby procedures is down to the battery life available within Glass, because they wish to keep to a weight target as to cause as little intrusion on the individuals face as possible, the battery life is famously low. This can cause issues during events management as organisers will need it to last longer than 1-2 hours. Even with such a large scale suggestion of incorporating facial recognition which could be used to help recognise someone upon arrival and offer information you wish to relay and remember. Google have insisted that they will not incorporate the function due to privacy issues that could be violated.

Being able to stream a longer video than 10 seconds will become a main research development that RoseTinted will have to address, offering customers sneak peeks of 10 seconds long videos is already available through apps such as Vine and Instagram. Although these videos aren’t live, offering a longer experience will serve a larger purpose as there is a longer opportunity to log in and watch the live streamed video rather than having stop, start 10 second recordings. Furthermore with the availability of interviews with fashion icons and celebrities, to offer interviews of 10 seconds long hold minimal relevance whilst 5-10 minute interviews with more access into behind the scenes footage will attract a larger audience and offer more information they logged on for. 

“Antonio Zugaldia, whose company Silica Labs makes apps for Glass, says one of the biggest benefits is that he spends much less time at events checking his phone for messages.”

I have, on numerous occasions, stated how this function is useful throughout the fashion industry, both for designers being able to use their hands for sewing to make-up artists being notified on information whilst completing a models make-up to the event organiser rushing around and being able to keep up to date with their surroundings. It is also useful for the people only involving themselves for the main event, attendees of fashion shows wish to capture their favourite looks and share their time through videos, tweets, photographs and statuses. Glass offers all these functions whilst you are still watching the catwalk with no need to take your eyes off it.

“The app is also a good way to figure out who is going to be at the Meetup to let you quickly plan who to meet. While you could go on your laptop or smartphone, Glass just makes it easier.”

Ensuring that you remember everyone you meet can be a difficult yet important task, Meetup is an app which helps you remember the names and information you need to know. These sources of information are saved on cards within Glass which you can access when necessary, nonetheless, for this app to work successfully and without the use of facial recognition, you’ll have to take a photo or source a photo to incorporate the information with which firstly would take up time and secondly, it may appear to others as a breach of privacy.

“But for now and probably for the next year or two, wearing Glass will be very much about the technology and drawing attention to one’s self”

During the infancy stages of production, developers have to ensure that all bugs are fixed, in relevance for Google Glass they have their chosen explorers to help discover annoyances and opportunities. Focusing on achieving goals and wishes given by the explorers will be Googles focus so that upon the release for the general public, all their expectations and needs are met. Furthermore, it is common knowledge that Glass currently stands as a novelty product rather than a necessity, Google need to product apps which will influence and be useful for everyday life, encouraging people the buy the innovative product.

Even though I have previously mentioned that all press is good press, Google is currently only willing to draw attention to itself but once it is released to the general public, they must ensure the gadget is portrayed positively to encourage people to buy into it. If there are still complains from explorers about battery life and the necessity of the product, the demographic appeal won’t reach the potential the product could have.

“We already know that people are ready to embrace wearable technology that is hands-free and conforms to what they are already doing.”

Wearable technology such as the Nike Fuel Band and Samgsung Galaxy watches are the beginning of wearable technology and hold a positive position within their industries as they offer the answer to peoples needs. These products have become very popular and hold an insight into how Google will be viewed upon by the general public, it appears through opinion that the public are ready to move ahead with innovative innovations and the next step that technology may offer, as  long as it holds a reason as to why it should be a part of their life. Even though it may appear some countries are relieving themselves from the recession, others are not and people are still, on a larger scale, weary of their disposable income. Glass doesn’t eradicate the need for a mobile phone currently but it does help the wearer stay focused with the task or activity at hand whilst also staying in touch with information they need and any phone notifications they have without going into their pocket. Therefore, Glass is currently more of a luxury product which helps those fortunate to afford organisational and helpful tool for their lives but with the growth and adaption into the mainstream market, Glass may grow to become a necessity and competitors may lower the costs allowing it to broaden into larger demographic regions.

“Google Glass is different from other wearable technologies. Glass represents the future of what wearable technology can be. It’s different because it literally changes the way that we view the world around us.”

Representing the future insinuates that there is more, similar products to come and with competitors like Apple and Microsoft, it can almost be guaranteed that competitive products will become more apparent on the market. Nonetheless, Google is currently the industry leader, simply because they are the only product offering this product at this time. Offering the product first is largely helpful as developers and app designers will offer their product to Google first in a bid to make the most money, this means that Google will potentially offer the general public the apps they wish to see on the market for Glass before Apple and Microsoft have even created their computerised head-mounted glasses. Furthermore, when considering the general public on a larger scale, once they are in possession of Glass they will be unwilling to spend another heavy sum on a similar pair by Apple. With the potential release of Glass in 2014, Google are a large industry step ahead in reference to technology which adapts and grows almost monthly with new innovations.

The potential of wearable technology is always driven by the latest opportunities within technology and now Glass is the latest adoption. A product offering the chance to change how we view the world can appear daunting and may represent a technological take over but Google is using this opportunity to access the world differently without competing against it.