Viddy: Video Competitor

“Instagram may have been the darling of New York Fashion Week in February, but this September, several fashion reporters are turning to Viddy and other forms of mobile video distribution to compliment their coverage.”

All demographics attending fashion week, from celebrities to bloggers to photographers wish to share their experience throughout the week through numerous social media sites. There are the industry leaders which currently dominate the sector such as Instagram, Facebook, Twitter, Vine and Tumblr; nonetheless, Viddy is an up and coming competitor which was exposed during New York Fashion Week 2013.

The new app makes it easily accessible for the user to edit a 15 second video with colour, music and filters which can then be shared across the similar platforms as well as over email and SMS.

“Chen has been uploading 15-second videos to Viddy to capture short moments — moments, she says, that benefit from motion capture but may not be worth a full upload to YouTube. “Plus, Viddy has a great community aspect. There are a lot of young girls there, the Teen Vogue audience.”

All social medias must thrive on their various ways of creating a community to share users postings, if the community isn’t interacting then the attraction to the site will dwindle. Eva Chen, Teen Vogue’s Beauty Editor used Viddy to record moments that photographs cannot capture, such as the movement of a skirt and the excited environment surrounding the catwalk. Chen explains how Viddy’s community is currently built up of young girls, which may be interested in Fashion Week along with Chen’s videos and experiences. With the opportunity through social media of sharing moments at Fashion Week this demographic who aren’t able to access the environment or experience in real life will then be able to catch up with the latest designs and know the gossip from the event almost as soon as the people at the event have seen it.

Saturating the market of social media may lead to a limitation of people experiencing all information shared unless they sign up to every site which will then take time our of their reality. For this reason, I believe it is important to offer only a few but well executed social media sites which offer differences between them. The current famous five I mentioned earlier are offering, what I personally believe, is what we need. However, if Viddy find a niche within this market I won’t avoid signing up if others around me want to become a part of Viddy’s community.

However, Viddy isn’t offering anything more than Instagram video, except the audio overlay function, whereas RoseTinted would be offering videos of backstage footage to the existing social media and brand websites sites that already hold a loyal customer base rather than having to build my own. Furthermore the innovative aspect because it is both real time and through first hand experience, making it a deviating concept which will attract people to log in at a particular time to experience the side of fashion which has previously been hidden.

“switches over to her iPhone camera to capture as many shots as she can, and then switches over to video during the finale. “If I’m sitting front row I cross my leg and use knee as a stabilizer to record video,” she says. She’ll switch back to camera mode again if she’s close enough to capture a designer taking a bow”

This would be a common solution to recording peoples’ experiences at Fashion Week, however, it appears that Elizabeth Holmes, retail reporter, takes time away from watching the show to fiddle with her phone and watch it through the screen to make sure she’s getting a good shot. Therefore isn’t given the opportunity to relax into the show and enjoy it first-hand.

Google Glass therefore is a solution to having both the opportunity to sharing your images and videos of the experience whilst you have experiences it yourself in a calm and content action. RoseTinted, further relaxes the user because everything is originally set up before they enter the show, all they have to do is turn on the function and sit back whilst it is sharing itself to the viewers at home. Furthermore, because it has been live streamed, there is no need to take yourself aside after the show to edit and share it and the wearer can carry on enjoying the show and thus use the time efficiently, such as to network. Because the recording has been saved to the users Android phone all the media is saved if they wish to edit and make the video shorter to share a compilation video on the social media sites for further recognition. 


LiveStream: Competitor

“Nothing can be quite the same as being there, but a livestream does almost the same. Even a real-time text stream from an event can do a lot to make you feel like you where there”

Being able to share the experience of being at the show to others will help also spread word of the event. This source of promotion involves the consumers who are not invited to prestigious events but allows them to experience it albeit from their own homes. Furthermore, this makes it accessible for people who were invited but couldn’t make it and therefore if they have to research or know about the event they can receive a first hand virtual experience. Live streaming the event broadens the demographic and people available to see and experience it, broadening the potential ster and social media presence of it through people discussing it via Twitter, Facebook etc.

Livestream offer this as well as text, images and pre-recorded videos. However, it is up to someone at the event to livestream their experience at the event but then it is available for anyone on livestream to watch.

“The only thing you can’t do directly from the website is stream live video. To start a live video stream – likely the reason you want to use Livestream in the first place – you’ll need to download Livestream for Producers for your Mac or Windows PC.”

There appears to be a large flaw within the marketing of Livestream as they cannot actually live stream videos as instructed, and the user has to in fact download software to then access this part of the website. I would then think that people would rather take photos and videos on their phones, which most people have nowadays, and then share them through social media sites.

Having live streaming as a readily available function within RoseTinted would attract this demographic who wish to both share their live experiences as well as people wanting to watch the exclusive world of fashion. Although it means they would have to purchase Google Glass, the functions the device holds are also helpful for other everyday activities and therefore can be a helpful investment. 

“Livestream makes it very simple for your visitors to see your livestream. With a free account, viewers will need to login with a free Livestream account or signup via Facebook to see your livestream”

Even though this may take a few minutes, it is yet another hurdle Livestream uses have to cross, and encouraging people to view your event will become more difficult when they have to sign up as it can be off-putting. Therefore they may lose potential viewers and the experience will be once again shortened to only the attendees.

This is why brands or individuals who use RoseTinted will only have to instruct their followers to go onto their social media sites or websites to view the video, making the process a lot easier and accessible and encourage viewers to wait and watch for future events.

“Viewers can then rewind the video, or come back and watch again later (up to 30 days later on a free account, or indefinitely on paid accounts)”

RoseTinted’s future potential could lead to viewers having the option to rewind live streaming however this wouldn’t be introduced upon its arrival. I would want to keep some prospects back and not spend too much money on technology and research before it is even released. Nonetheless, RoseTinted would offer users to edit and shorten videos which can be then shared on social media sites that people can spread and share wider. 

“If you really want to go pro, the Livestream team has some neat hardware for sell, including a $495 Livestream Broadcaster box that can stream HD video directly from your camera over Wifi or 3G, no computer required. Or, for $8,500, you can get a Livestream Studio, which is a production computer in a box that lets you mix and stream 5 HD video feeds at once.”

Livestream even though there are some initial set backs to creating and streaming videos, the company do offer products to all ranges of incomes. This broadens their potential demographic to a larger scale of people with more disposable income to help with their turnover as well as profitability.


eReg The Competitor

“VIPs at your events get to experience all the glitz and glam you’ve so carefully planned for them, but we feel your pain on how stressful it can be to keep track of all the details and last minute changes for your super-exclusive attendees.”

Brands and companies within all industry let alone just the fashion market want celebrities and well known names to be seen at their event or wearing their product. It generates free promotion through word-of-mouth which will then be circled around numerous newspapers and social media sites. However, it can be difficult to ensure that they have a positive experience throughout their time with that brand if there is a negative speculation about the brand it may spread negative feedback. Navigating celebrities and therefore ensuring they’re instructed on where to go as well as knowing where they are to take photographs and interview them to ensure their time at the event is documented which can then be shared throughout the internet and media sources later.

This compares to RoseTinted option for Attendee Arrival notifications but Google Glass is notified through RFID invitations which automatically check in the VIP and therefor relay this information to the user wearing Glass. 

“eReg, this feature alerts you and your team by text message or email once a VIP has arrived at your event. All your attendee info is pre-loaded through eReg and you have the power to customize and activate the alerts.”

Event organisers will always have their phones and tablets on them to help keep track of tasks to do as well as sharing posts onto social media sites. Specialised apps are helping these organisers keep as structured and on task as possible, eReg is offering further help into navigating the whereabouts and information needed about the VIP. They have also supplied the user with tips on how to make these VIP’s feel privileged throughout the whole night.

eReg are offering a similar function to my app, RoseTinted and therefore this indicates that there is a need for this option. Competitors are not always a negative aspect of a market, even though it isn’t saturated, because it proved this is an issue people have previously come across. Furthermore, even though I am offering a similar aspect I am offering it through a different medium. Being the first competitor to offer this sort of organisational tool through Glass would ensure that I attract and reach this demographic first, before others such as eReg. This would help build RoseTinted to the industry leader of this particular product as I have the first chance opportunity to sell to the demographic who need this speciality.

“VIP team: Designate members of your team to handle all VIP clients and logistics. This will ensure your exclusive attendees are being taken care of all night.”

Even though ensuring there are designated people who’re in control of ensuring the VIP is happy throughout their experience of the brand, this then leads to cost implications to employ more people for teams. However, these teams can then be specially picked for their talents for working with VIP’s ensuring the highest quality is met and to portray a positive outcome for the VIP which they will then relay back to media sources.

“Include VIP’s preferences in notification email: You can easily include notes in the email or text message notification about your VIP’s personal preferences.”

This can be especially relevant and helpful when managing celebrities who sometimes create lists of products or services they expect to be kept. Even though it may be a hassle for the company to do so, it will ensure the VIP writes and spreads a positive review which will attract more people in the future and therefore more money. This may even offer necessities for some VIP’s who have allergies or conditions that need to be remembered and noted throughout the night to ensure they are not put under any danger. Even if these personal preferences are things not submitted by the VIP, researching into what kind of products they specifically like such as food and alcohol will encourage them to feel welcome and privileged throughout.

“Use digital media to announce their arrival: If you have screen with event information or graphics displayed at your event, use VIP check in to signal a notification that your hottest attendees have just arrived on the scene.”

Letting the VIP know you appreciate their arrival/support will encourage them to return/use or wear your product again in the future. This will also notify other attendees that the special guest has arrived, this can cause excitement within the event especially if they can just to see the VIP. It will also help employees know when the VIP has arrived who weren’t already notified and therefore encourage them to source them out if they have something to offer them. This can also be streamed onto social media sites, causing a stir for those who haven’t been invited or others who are followers of the VIP or the brand itself.

This is again where RoseTinted will stream live videos/interviews of the VIP once they have been notified of the attendees arrival through the screen on Glass. The brand may supply followers with specific timings they are going to stream the video to encourage the demographic of their fans to log on. Using the VIPs arrival to help promote the brand will again reinforce that they acknowledge and appreciate the arrival and time the VIP has offered the brand and would also promote the celebrity, helping them build their career and social media presence at the same time.

New Technology

“For any new technology there is always controversy and there is always some fear associated with it. I think that’s the price of being first sometimes”

– Hugh Grant

Although this comes from an unexpected source, Hugh Grant relays what Glass has received from some of the general public, that they fear what new threats of privacy this technology could bring. Nonetheless, this quote is relatable to every new technology that has since been introduced to the general public such as camera phones and the same invasion of privacy they once threatened. The fact that the public now see camera phones as a way of everyday life proves that once Glass is introduced into the mainstream markets, the device may even become as normalised as the mobile phone.

What Smartphone Works Best With Glass?

“One by one, the inability to use some Glass features began to add up to the point where I purchased an Android phone for the first time last week.”

It appears that Google have made Glass accessible with other smartphones such as Apple’s iPhone products, however potentially all Google explorers have either purchased or previously owned an Android phone as they simple work better alongside Glass. This isn’t highly surprisingly seeing as both Android and Glass are designed by Google and Android phones share the same functions and systems as Glass but what is surprising is that it isn’t Google who have restricted the services to Apple but it is Apple’s iOS systems that are not compatible with the My Glass companion app. Understandably Apple haven’t created their iOS systems to suit Google but to meet their own product portfolio needs, but with this new innovation it leaves them the option to either break the barriers which currently stand with Glass or create their own competitive device.

“I think anyone who really enjoys Google Glass will end up being driven away from the iOS platform if they don’t adjust and make room in their API for all of the necessary Google Glass features.”

Josh Braaten who is the Associate Director of Inbound Marketing at Collegis Education, believes that if Apple do not adapt to survive within the new industry of wearable technologies, more people will leave their iPhones to purchase Android products that are compatible to Glass. Nevertheless, this only relates to those who’re currently interested in purchasing Glass, those opposed to buying the innovative product may be content with their iPhone’s and iPad’s. But as technology grows, Glass and wearable technologies may either be a flop or they could become the next wave of everyday necessities and therefore Apple would agree that they would have to adapt their current technology to suit the new popular device or as mentioned previously, make a competitive device.

This previous post explorers Apples recent accepted patent for a similar product as Glass and therefore insinuates that Apple is contemplating a competitive product. Nonetheless, competition within the technological industry doesn’t equate to a negative outcome as it encourages both party’s to explore further into their device to uncover what potential it may hold. Therefore, customers and companies are both offered and offer the best product to their ability helping the technological advancements within today grow and adapt further.

“Some may say that all Apple has to do is come out with their own set of glasses, but I don’t think it’s quite that simple for them…Apple just doesn’t have the depth in all the areas Google does. We’re seeing a brilliant Google strategy coming together in which each of its product’s main value proposition is that it is made better by the rest of Google’s products.”

Google has including vast amounts of its current product portfolio to create Glass and help make a rounded product which offers a suitable and effective use for all functions within one device. Apple, however large their technological presence, does not offer the similar set of organisational and communication tools that Google does. Such as, voice interactions through Google’s voice recognition software, directions powered by Google Maps, improvement of photos and videos through Google+ and chat, video calls and SMS’s are handled through Google+ Hangout. Therefore Apple has the money the potential to offer a competitive product but it would take them longer to initially create the systems that complete the product and hold it all together.

Google Glass: Engadget Review

“Promising technology with strong challenges to overcome”

Whenever a new innovation is released into the general publics knowledge it leads to a new source of potential threats and privacy invasions, just as the mobile phone camera caused a stir, Google’s Glass has as well. Nonetheless, this initial doubting of the device will simmer down once the product becomes mainstream and a part of peoples lives. Google will still have to ensure to the public that they are dealing with the issues presented about privacy and develop functions so that they meet the publics expectations. This is will undoubtedly happen with the release of each new generation which happens to every upgraded device, it furthers and perfects existing functions to keep on bettering the product.

Functions and systems that Engadget feel Google need to address;

  • Including public transportation on navigation tools
  • Clearer voice reading to avoid sending misinterpreted emails
  • Including a cellular connection because it can cost up to an extra $40 a month to tether the mobile phone to Glass
  • Increasing the battery life
  • Create an indication that the wearer is recording
  • Adjustable screen distance for those with sight difficulties
  • Expandable storage
  • Volume facilities for crowded areas

These issues seem to be widespread accross the whole explorer base and therefore, I believe that with time Glass will address each of these current issues but with the product only within its infancy stage, Google have only scratched the surface of what Glass may offer. Furhtermore, the explorer edition of Glass isn’t exactly the product which will be released the general public and that edition may of already addressed and expelled some of these issues that explorers have found.

Acknowledging the difficulties and constraints that Glass explorers and developers have come across will help me create my own app as I am aware of the drawbacks and issues that may confront an app. For example, when live streaming on RoseTinted I would have to include an indication the the wearer is recording the scene to ensure models and backstage workers to behave accordingly because even though the video can be edited afterwards, the live streaming session cannot edit out swearing or inappropriate behaviour. Addressing this issue may be a part of the websites log on details which will only allow those above the age of 18 to view to live streaming. This may be a potential way to solve the issue but RoseTinted is helping expand the experience of backstage and therefore wouldn’t want to limit younger generations from getting the same experience. Especially as these are the most likely demographic to be technologically savvy with an online presence.  

Due to Glass’ limited battery life in its current form, I would have to ensure that RoseTinted uses up the least amount of energy whilst it is running. Therefore the functions would have to go into standby whilst the user isn’t looking directly at them, this may cause difficulties during the live streaming as the user would have to remember that they are in fact live streaming which would have to be paused or passed on if they were going to have a break. Nonetheless, with Task Countdown having the opportunity to briefly look up and check your errands and time available would be continuously helpful within the busy schedule and hectic atmosphere that can surround fashion events. But once the user has checked and looked away from Glass, the app should go into standby as to not distract them throughout their working day. 

Fashion events can become crowded and noisy and therefore allowing for volume control within Glass can be a beneficial function, however, the user wouldn’t want to be distracted by what Glass is saying and therefore miss what someone at the event is instructing them to do. Therefore only offering Glass screen notifications will ensure that the user doesn’t miss any information RoseTinted or Glass is offering and alerting them to yet they will still be able to hear their surroundings. Using Glass during fashion events relies partly on those able to multifunction although I don’t see this as an issue because most event organisers are successful in their job and have become a part of the envied fashion industry because they could previously multitask numerous responsibilities and tasks.

10 Things You Need To Know About Google Glass

“1. Tiny but powerful hardware

google-glass-tiny-powerful-hwGoogle Glass is packed with Bluetooth, Wifi, GPS, speakers, a camera, microphone and touchpad. Then there’s the main piece, a tiny screen the size of your finger, that shows you all the information you need at your finger tips.”

Even though some people have disregarded the size of Glass as too large, this article applauds its size and how Google has managed to fit so much into the device. They believe that the gadget is unobtrusive and is applicable to everyday life which is Googles aim for Glass that it can be worn and used throughout everyday activities.

Furthermore, with the continual growth of technology as a whole, parts involved within Glass themselves will become smaller yet more powerful and therefore, slowly but surely the device will become even smaller and less distinct. The critics worried about the aesthetics will therefore only have to wait patiently for a design they approve of to be released and with phones being updated nearly twice a year, they undoubtedly will have to wait a long time.

“2. Heed my command

Google Glass has voice input, which makes everything a lot more interesting. The built-in microphone combined with Google Now connects you directly to the search engine.”

Glass is always listening so whenever the wearer says, “OK glass” it becomes active again and therefore information is easily accessible at all times. The voice input is matched with a touchpad making it a lot more socially accessible rather than talking out loud in public, however the voice commands do make it easy when all hands are busy and the user wishes to take a photo or source information.

“3. Life pauses for no one

Google Glass users can now live in the moment, and keep that memory in pictures or videos. No more foraging around for a camera, tuning the settings of your photo apps, and letting the moment go by without a single snap.”

Taking photographs and recordings through mobile phones of everyday activities has become a way of life rather than saving film for special moments and Glass has now increased the potential of this. It can be frustrating missing a moment because you’re either setting up your camera or you just miss taking the photo, Glass offers a quick resolution to taking pictures there and then. Although you have to be readily wearing Glass for it to do so, which may mean that people take to wearing Glass all day every day; although this may appear strange and maybe socially rude currently, once they become mainstream they will be seen as often as people using mobile phones.

“4. Always on call, literally

With Glass being able to record videos, it can also act as a webcam with the data connection from your home or smartphone. You can use Google Hangout for a group conference, and still do what you need to do without being confined to a desk.”

As well as answering telephone calls, Glass acts similar to iOS’ FaceTime which shares the live image to the person on the other end of the line but instead of recording the wearers face, it shares from a first-person view. The voice input feature also allows the Glass owner to dictate messages, attach videos and pictures along with and sending it via the mobile data connection.


Through this image example it is clearly shown that the wearer is busy with an activity but still wants to communicate with people around them, Glass offers the opportunity to do this.

“5. Never get lost again

Since it’s built with a GPS chip, it’ll be able to help you navigate, with help from Google Maps.

Glass offers the wearer to monitor its whereabouts through a self tracking system as well as an icon which represents where they are, furthermore the device’s screen direction moves with the wearers head tilt and therefor clearly dictates where the map is indicating for them to go. This continual mapping will help people who need their hands whilst traveling so either driving, cycling, skiing etc and allows them to carry on at their own pace rather than pull over or stop to read directions.

“6. Blend in with the locals

You can now convert the currency rate, understand the measurement system (metric or not), or translate your questions and their answers on the spot.”


Admittedly, Glass isn’t the most unnoticeable product to date, but it does help the wearer blend into local scenery through translations on the spot. With the combination of navigation and translations, Glass is very beneficial to the constant traveler as they can also track their memories through videos and photos and them share them through Google+. Google’s new release of Glass Development Kit also allows the wearer to now translate foreign language signs into their native tongue.

“7. Live from the field

Live information that is shown to you would come from the predictive software of Google Now. On Android’s Jelly Bean, Google Now knows when you’re leaving your home for work and can warn you of bad traffic before you get stuck in it.”

Whilst these functions are already available on Android, Glass allows the wearer to access it quicker and without having to check your device, this would come in handy if they’re in a rush. Especially when Glass Now offers cards which show the users boarding pass, next appointment, hotel or restaurant reservations, reminders for important birthdays and events within your calendar. Google is trying and slowly offering the ultimate organisational tool to help the busy lives people run in this current economy and even busy home schedules.

“9. Time for a make-over

Google Glass weighed an astounding 8 pounds when it first was announced more than a year ago, but now is seeking to receive nods from the fashion industry.”

glass-colorsThe product has already released its second instalment of developments through the GDK since it’s release in early 2013, indicating that there will many more growth spurts to come. This may lead to new advancements within the technology along with the style that is currently available. There are numerous rumours surrounding the potential collaborations that could be made but the only official designer involved is Isabelle Olsson who has offered a new and fashion conscious style that replicates popular framed of today. Whether or not this design will be plugged is unconfirmed although it is highly likely with the gratitude and admiration it has received, although personally the frame is somewhat lending itself more to women but then again may be that is the demographic Google has appointed Isabelle to address.