Apple Granted Patent for Head-Mounted Display

“Originally filed back in 2006, the patent, titled ‘Peripheral treatment for head-mounted displays’ describes how images could be projected to generate a peripheral display that would create “an enhanced viewing experience” for the user.”

According to the patent description the device has a number of possibilities of how it would project this display, compared to Googles asymmetric design, Apple would have two screens embedded in a wearable headset like a helmet, pair of glasses or visor.

Apple's patent display

Apple’s patent display

With Google Glass becoming such a controversial product through it’s own aesthetic which appears mild in relation to Apples suggested product, people may be more entitled to purchase Glass rather than the iOS version. Nonetheless, the eventual design, much like the original Glass may look very different to the patent exampled here.

“The HMD could also be used for augmented reality, transmitting a transparent image superimposed on the world in front of you using reflective mirrors.”

This is similar to what Google intend to do, however by offering two screens the image can be projected to a larger scale, enveloping the user into the device more. This could be both a negative but also a positive. In reference to the gaming industry they wish to bring the player further into the surreal experience on being within the game. An augmented reality aims to do just that, although it can appear dangerous if the person is so engrossed into the game they may not see an oncoming accident etc. Furthermore, if augmented reality is provided for other functions other than gaming this may become a larger distraction within the real world by again distracting people but in a more potentially dangerous surroundings. Nonetheless, I am sure Apple would acknowledge this potential threat and find a way to manage any oncoming or potential threats and to notify the wearer.

Apple wish to use the possibility of transmitting a transparent image around the wearer within industries such as surgeries where the CAT scans and patients information could be displayed in-front of them and also within military and police fields, where tactical information could be streamed through. Even though this is how Google plan to implant Glass; I believe this could lead to a number of difficulties. Such as the surgeon could be distracted by something they read and lose concentration whilst working on the patient or the police officer/militant could be put under threat because they were acknowledging what Glass was telling them to do rather than going into action. Clearly, sanctions and guidelines of when it is useful to use Glass will have to be ordered by each industry.

“The patent description also mentions that video and image information could be received from a portable external source, like an iPhone, which could divide the images into one frame for each eye.”

Although both Google Glass and Apple’s patent share similarities, by offering two screens Apple is delving into more potential opportunities, for example, having different viewings for the two screens. However it would be suitable to think that Google would of measured these possibilities throughout their research and studies and the fact they opted for one screen may indicate the complications made by two. Or it may simply be an obstacle which Apple have to overcome during their research to ensure that their product is viewed superior to Glass’ to entice over the existing potential consumers interested in peripheral vision computing but haven’t purchased Googles product.

Offering a screen for each eye with different information may become a nuissance for the wearer to pay attention to both screens as well as the outside. The reasoning behind Glass is to help the public with everyday tasks that they need their hands for but also want the opportunity to be kept up to date with text and information. If they then have to concentrate on two different screens they may once again may be drawn into the technological world and follow the same routine they played with mobile phones, tablets and laptops. However, it may also offer them two different but necessary functions such as recording a video but also have a screen of information available helping them market a USP of the product.

“Google’s patent is very specific to Google Glass — it’s for a wearable display with an integrated finger-tracking input sensor. Apple’s on the other hand, seems pretty broad, covering a variety of head mounted display technology implementations.”

Applying for such a broad spectrum of ideas on the Patent would insinuate that Apple don’t necessarily know how they will create their wearable technology device yet; whilst Google’s was specific to what they offer now, promoting the ideal that they have been researching and developing for years ensuring they know exactly what to do. Even though they both have patented products, Google have already released prototypes to Google explorers, meaning that they will be the first on the market offering the much anticipated and controversial product. Being the first to offer the general public a new generation of technology will help them start and maintain the role as industry leader because people become accustom to their design and systems. Once people get used to new products, it is difficult to change their preferences unless Apple offer a device that is far superior to Glass.

Even though Apple haven’t yet released any prototypes or information insinuating that they will to release a product similar to Google Glass, the fact they have a patent for such a product suggests they may intend to make it in the future. Therefore, RoseTinted would have to be available for both Android and iOS optical head-mounted computers. Although I would offer Google to buy loyalty from the app for 3-5 years so that the technology continuously released by Google for Glass would be readily available for my app.

http://www.wired.com/gadgetlab/2012/07/apple-patent-hud-display/

DVF get Techy with Google Glass

dvfglass-ap_2334540a

“Beauty, style and comfort are as important to Glass as the latest technology” said Google co-founder Sergey Brin. “We are delighted to bring Glass to the runway together with DVF.”

Google’s co-founder Sergey Brin was there to witness Google Glass on the runway as well as walk down the catwalk himself. With DVF as an endorser for Glass, Google has the opportunity to get heavily involved with fashion and deter the opinion that the device isn’t suitable for the fashion conscious. Diane Von Furstenberg wore the glasses her self during the build up to her runway which has now been edited into a film, DVF Through Glass, which has even won awards. Glass has been involved in variations of advertising techniques such as having models wear them down the catwalk and using them to film extreme sports from a first-person perspective. These angles in advertising are portraying that the technology involved within Glass, albeit how it aesthetically looks is necessary or can be used in all walks of life. Ensuring to the consumer that if they buy Glass, they won’t know how they coped without it.

“I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion”

Diane Von Furstenberg has stated that she likes to be a woman that is on the go, who likes to pay her own bills and is independent. These are the types of women she basis her fashion designs on and therefore is suggesting to these women when using Glass as an accessory on the runway that it will become an accessory within their everyday life. Diane insinuates here that she wishes to share the experience of fashion from a first-person perspective and this is what the mini film explores, ‘DVF Through Glass’.  The general public is welcomed into the previously private and exclusive world of backstage fashion and Diane is the first to bring them there.

 

http://fashion.telegraph.co.uk/article/TMG9533125/New-York-Fashion-Week-springsummer-2013-DVF-get-techy-with-Google-Glass.html

5 Technologies Event Planners Cannot Live Without

“1. Smartphones

if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones.”

Quite possibly a device that we now wouldn’t be able to function without, the mobile phone has become a part of western societies everyday life. This article points out how people have their heads down whilst they’re on their phones which is where Glass wishes to intervene. By supplying a screen above the wearers eyeline they can do almost everything they do on their mobile phone whilst concentrating on what is ahead of them, which is beneficial in some peoples busy schedules.

“2. SaaS Cloud Apps
In today’s quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent. These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device”
Glass currently doesn’t house as many apps that mobile phones and tablets provide but the developments being made by explorers for new apps is increasing quickly. Glass is still within its infancy stage and therefore will have minimal experience within the industry but it has already had numerous updates within it’s services and systems and therefore will be able to provide apps that phones and tablets offer alike. Furthermore, Glass’ peripheral vision will offer these apps with a heightened sense of organisation to the wearers busy schedule because they have their hands free to complete tasks ahead of them whilst the option for voice commands allows them to make continuous updates and requests through Glass.
“3. Virtual Events
For virtual events, the potential attendee votes with her cursor instead of her feet. Often complementing physical events, virtual events save the planner and attendee time, money, and resources. With rising travel costs and gas prices, it is no surprise that people are much more likely to consider an event online”
Virtual events also make it available for people without an invitation to experience the action, the formally exclusive world of fashion and its catwalks is broadening it’s availability to the general public through social media sites such as Twitter, Vine and Instagram. Both attendees and models wish to either share or flaunt their time at the fashion event and therefore people who’re not in attendees can experience the show vicariously through who they’re following.
“4. Social Media and Viral Marketing
Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook.”
Social media has become a beacon of potential for all kinds of companies, through people sharing their positive (or negative) experiences, word-of-mouth has never been so accessible. Free advertising through social media sites was a very important source of publicity throughout the recession when companies had to scrimp and save as much money as possible but also promote their company to build a target market and make money. Therefore new structures for promoting on social media sites have been adapted and now they’re a hugely influential source to meet new and potential demographics.
“5. iPads and Tablets
With all of the information you  could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks, and anything else you might need right on your handy tablet, via the SaaS programs we discussed earlier.”
iPads and Tablets offer a more simplified life when it comes to event organisation compared to the fold bunldes of paper and folders that used to be necessary. Now everything you need can be uploaded onto a technological device which stores all the information you need on hardware which is easily sourced when needed. When combining tablets with mobile event applications, planners can also communicate in real-time with others involved within the organisation whilst also offering the chance to share and transfer information to another’s device in a matter of seconds. Simplifying old procedures into new fast paced readily available apps and sources of information is helping build the event industry into a more structured and organised process, which creates a better event.
All five of these technologies that event planners cannot live without can be collected and built into one device, Google Glass. my app would help Google reach out to event organisers as a demographic, specifically beginning with fashion events. Glass would once again simplify the amount of actions needed to take to create organisation as well as the amount of bulk devices they have to carry around, although they would still have to carry their mobile phone which controls Glass. RoseTinted would also incorporate virtual events by live streaming videos of previously unseen footage of backstage activities as well as encouraged VIP’s and celebrities to approach the Glass wearer for interviews or entertaining recordings to ensure people log on at a certain time. 
Glass is the next wave of technology which is helping not only event organisers but the general public organise their life whilst getting on with it.

http://www.successfulmeetings.com/Event-Planning/Technology-Solutions/Articles/5-Technologies-Event-Planners-Can-t-Live-Without/

Google Glass: The Future of Us

“I feel like a regular human being who is lucky enough to get a sneak peek of the future of humanity and what the world will look like when it is inhabited by exo-digitally (or cybernetically) enhanced humans.”

Shelly Palmer is Fox 5 New York‘s On-air Tech Expert and the host of Fox Television’s monthly show Shelly Palmer Digital Living. He is defending Glass against accusations of it looking like something from Star Trek by stating that Google Glass is the future of technology and the device is allowing a new direction into the connected world. Shelly is one of Googles explorers, someone who entered the lottery and was chosen by Google to measure and develop the product for its release to the general public.

“Glass puts all the information you’ve come to rely on right in front of your eyes. Everything is in a heads-up display. When I tap on Glass, I can do just about anything I want. In the simplest terms, Glass is my phone in a heads-up display.”

Shelly believes we have pushed our lives into our phones as much as possible and that technology has now become a distraction which takes us out of the moments we should enjoy in life. Glass now offers the same technology and allowances as mobile phones but in a heads-up display, allowing us to see the information we crave but without taking us out of the moment.

Industries including fashion events use technology such as mobile phones and tablets to help organise busy lives and schedules, Glass allows for these people to continue with the task at hand whilst being notified of recent information as well as information they can search through voice commands. RoseTinted helps these people involved in running these fashion events which requires their attention, RoseTined functions allows for the wearer to complete these tasks as well as doing the additional things they want to do. Such as, streaming live videos to social media sites or onto the brands website, as well as having their tasks being tracked and counted down for them so that they can measure the importance and priority of each task and the time available. 

“As you are probably aware, privacy is already a concern. Certain politicians have already weighed in, most without actually having used the product.

If you think back to when the first cell phones with cameras came out – there were all kinds of restrictions… this uproar won’t last long either.”

With every new innovation, new threats and controversies arise and one of Google’s main focus is to ensure the publics privacy isn’t invaded. This can be a difficult task as Glass can take a photo or a recording as easily as saying “ok glass, take a photo” even though this may appear daunting, it isn’t any different to people having the opportunity to take photos on their mobile phones. With the growing developments within technology, privacy is an on-going concern for the public which only heightens when an unfamiliar product is created, once Google Glass is introduced into the mass markets, the panic over privacy will inherently simmer down.

“Although Glass has an earbud, it also features a bone-inductive transducer that sits near your ear, which lets Glass talk to you silently. Even if you’re standing next to the person wearing Glass, you won’t hear what it is saying; the transducer vibrates the bones in the head, letting Glass read emails or text messages silently.”

This allows users to keep up to date with their own lives without intruding on others, for example within the cinema it unfortunately has become a common occurrence that someone will bring out their mobile phone and distract another away from the tension or experience of the film, with Glass people can monitor information they need or read incoming texts without imposing on anothers activity.

The use of volume control within Glass is helpful for the fashion industry as those watching a catwalk have to regularly check their mobile phones for incoming messages or information they wish to seek.  With Glass they would silently tap away to find the required information as well as be alerted to new messages without having to take their full concentration away from the fashion show. 

“Glass, in its current form, probably isn’t a consumer product. However, the way it is improving, and the speed at which these kinds of tools are coming to market”

The controversial product has been sold to Google explorers so that they may help create a commercially viable product which can be sold to the general public. There has already been  a release of an improved version of Glass technology to the explorers which has answered their main questions already as well as offering them the chance to help develop the product further. Google chose their explorers to mirror the general publics range of demographics and therefore, the wide spread opinions and wishes made by the explorers would mirror what the general public would like from the Glass. Selling to explorers first, allows for Google to perfect the device before it is released into the mass markets.

“You can bet Glass and things like it are going to be absolutely everywhere within two to three years.”

Whilst Google is currently the industry leader in technological glassware, simply because they are the first to enter the market and therefore will stand to make the most impact on the technology and on the public. If the product is a flop and the public do not accept to make it a part of their technological possessions then the future potential of these products is stinted. Therefore, Google must ensure that every bug and default is perfected before its release to ensure they remain the industry leader and provider or the device which changed how society views technology.

http://www.shellypalmer.com/2013/11/google-glass-the-future-of-us/

Wishlist for Google Glass

“It would be great for the feed to be streamed live and to allow the viewers to get to experience what is happening in real-time.”

Sharing videos and photos that have already been taken is easily accessible within Google Glass and is one of its main features. Nonetheless, live streaming the activity the wearer is experiencing hasn’t yet been established and with technology provided nowadays with Skype and FaceTime it is a clear next step. The first-person view allows for opportunities within teaching methods within hands on industries, unfortunately the recording currently stands at only 10 seconds long, not allowing for much information to be provided. Once more research is carried out regarding battery life, Glass will be able to record and stay online for a longer period of time without running out. Mobile phone technology is useful in this process as over the years as systems running the mobile device have had to become smaller yet more powerful due to customer needs. Explorers and critics have already distinguished that the general public would be more likely to purchase Google Glass if it wasn’t so obtrusive, even though Google are working within a weight target, they aim to meet these customer needs by increasing the battery life as well as minimising the devices aesthetic.

RoseTinted would incorporate live streaming into one of its three functions. Allowing the general public into the behind the scenes life of fashion events which is usually an exclusive area would be a main attraction to purchasing RoseTinted. Consumers may even use the app to create advice and teaching style blogs from a first-person perspective upon tutoring, which would be helpful within fashion design as both hands are needed. Furthermore, it may help revitalise fashion blogging. It has been discussed the the blogging bubble may have burst due to the thousands getting involved without offering anything new. Living vicariously through the bloggers experiences first-hand will be a new opportunity available to followers which hasn’t been presented to them before. 

Live streaming of behind the scenes

Live streaming of behind the scenes

“Live information when you need it”

This article is addressing using live information to offer the wearer information about live sports games and information about the players statistics as an example. People already use Google as a source to find answers quick so grouping the information the search engine holds into categories suitable for the owner could be a possibility. Originally they may have to organise this information themselves when they first assemble the device, however Google’s aim with the future of all its technologies is to offer help and the information before the user even asks it to. A small progression into this functionality has been taken by Google Glass; if the wearer takes four photographs in a row, Glass will upload these images as well as editing them and turning them into a short reel. Albeit this may be a small step but it is a helpful one as not all Glass users will know how to edit and enhance the quality and outcome of the photo as well as putting them together for a reel.

Notifications when a VIP arrives

Notifications when a VIP arrives

Knowing when a VIP has arrived at the event is important because ensuring that they feel welcome and acknowledged will help increase media attention to promote the brand or event. RoseTinted will notify the Glass wearer when and who has arrived. Although they must enter into the RoseTinted app who they would like to be notified of may be an initial time consuming task; insuring that the VIP albeit they are a buyer or celebrity will help create a positive appearance of the company.

“With augmented reality in place, it’ll be cool to have Glass give you information of restaurants as you walk past, such as the chef’s recommendation of the day, prices and reviews. Information ofpromotions going on at each shop outlet would appease the shopaholic in you and can even be sorted to cater to the specific needs of each Glass user

This will even be a good thing to have for tourists who visit foreign lands where they don’t speak the language.”

Google would have to ensure that people opt in or ask Glass to notify them with these recommendation and guides as to avoid them popping up in-expectantly which would cause not only aggravation towards the product but potentially accidents. Furthermore it may cause stores and companies to create pop-up advertisements if Google allowed information to present itself if someone walked past their store or restaurant etc.

Google Glass have already started to offer something similar, Glass has the ability to translate signs and information into any language. Helping tourists understand road signs which may even insinuate danger.

“Instead of having to worry about missing an important call or email on their work phone, wearing Glass allows them to receive notifications while doing things around the house since both their hands are free.”

Glass is synced with the owners Android phone and therefore whenever they receive an email, text message, tweets, updates or phone call the information is projected onto the Glass screen notifying them. This way not only do the wearers never miss information which they may of missed otherwise they can use the voice command controls to reply, allowing them to continue to use both their hands whilst completing the task at hand.

“They also need not tether themselves to any computer, laptop or tablet to receive updates.”

Nonetheless, they do have to keep their Android phone in sync with Glass to provide the information and Wifi. This certainly causes difficulty for people who do not own an android, they either have to swap their current phone for an Android device or wait till Apple or Microsoft release their own version of Google Glass which is difficult to predict when that may happen. Therefore another wish made by explorers is for Glass to;

“Work together with any smartphone & its Apps”

With Google only offering Glass to Android phone owners they are potentially shortening the potential of the product as the target market becomes limited, however it may be a ploy to encourage people to trade over from other competitors such as Apple and Microsoft. The software embedded in Glass is all in correlation to other Google services such as Google’s search engine and gmail, therefore people may become accustomed to google as the provider for their everyday technological needs and leave previous companies such as Hotmail and Yahoo. Google is already a leading entrepreneur in technology and attracts the main bulk of people searching on the Internet but offering a device which only runs off Google devices and services will only expand their empire further, so would it be a wise competitive decision to make Glass compatible with other companies such as Apple?

“Having Glass equipped with a personal assistant app like Siri on iOS or alternatives found on Android lets you manage your work life even better via voice commands, say, to schedule reminders, alarms and events.”

Google is promoting Glass as the ultimate easy access into information to help you stay organised and active therefore offering easy access into changing and creating reminders through voice commands is a clear move. Currently the Glass owner has to adapt and create reminders through the app on their phone which, depending on how many reminders and plans they need to set, may take up needed time.

Hopefully with the progression of Glass and the technology involved will allow for RoseTinted users (RoseTinters) to activate and change Task Countdown through voice commands whilst they’re rushing around at the event rather than having to manually input the data through their mobile. This would improve the app further influencing its effectiveness with organisation and helping the user keep up with their fast paced occupation and lifestyle.

ok glass, start task countdown

ok glass, start task countdown

“Documentaries in first-person view”

The current accessibility and ease of taking and sharing videos and photographs is simple enough the only downfall is that videos can only record up to 10 seconds and cannot be live streamed to a social media site. Glass can be used to push documentaries further by experiencing the peripheral vision of the narrator, this appeals to a mass market within any industry.

I have previously mentioned how bloggers can use this to their advantage by streaming live videos for followers to log in to watch, but this is also adaptable for brands to use behind the scenes of a fashion show. Burberry for example, would have the event manager, make-up artist or runner recording their actions whilst busy backstage, it wouldn’t interfere with their work but it would stream the footage onto Burberry’s website for users to log in to and watch. Combining the Live Streaming with Attendee Arrival would allow brands such as Burberry to be notified when a celebrity they wish to interview has arrived and this would be promoted to draw followers in at a certain time to experience an interview with their icons through first-person vision. 

 

http://www.hongkiat.com/blog/google-glass-features-wishlist/

Building New Experiences

“By bringing technology closer, we can get it out of the way. This is what Glass does. It provides an experience to the user that’s there when they want it, and unobtrusive when they don’t. In doing so, Glass creates a new kind of computing that’s more about people than it is about computers.”

Timothy Jordan is a Senior Developer Advocate at Google for Project Glass, within this discussion for Google Glass he guides the audience through new opportunities Glass holds and how it completes them. He promotes Glass as an innovation which offers a technological device that doesn’t compete with but blends into your life as he believes tech is getting in the way more than it needs to. Glass provides the user with the technology that they have learnt to build their lives around but within a device that doesn’t take you out of the moment.

Throughout Googles product offerings, it appears they wish to make life as simple and clear as possible, through quick search engines and profession social media sites, Google are offering a complete technological lifestyle. Glass apps are as important as the device itself if not more so because the app completes the device into a product for everyday life therefore, the apps are similar to what mobiles offer already. But because of this, it can make it difficult to encourage the general public to buy  a product which currently appears to do everything a mobile phone already does.

Nonetheless, Google believe that technology is now overtaking social interaction and experiences as people are focusing on the device within their hand rather than the live action. This I wholly agree upon as I have experienced myself through others around me at everyday events as well as once in a life time experiences which should be enjoyed whilst they’re occurring, not when replaying the recording.

http://schedule.sxsw.com/2013/events/event_IAP15826

Google Glass in Events

“Google’s interactive eyewear won’t replace smartphones and tablets in the event space yet, but it might just make things easier.”

Technology is about making both everyday tasks and larger scale errands easier, so the introduction of Glass is just another source of how technology is helping. Unsurprisingly it isn’t going to take over smartphones and tablets straight away as it cannot offer all the functions they currently possess, even though it offers innovative ideals. Nonetheless, with the release of tablets, people haven’t forgotten their mobile phones, they simply carry both around now and this could be Glass’ place upon it’s release into the general public, alongside both smartphones and tablets simultaneously. All three devices offer something different thus their existence and Glass is only scratching the surface of its potential currently, this may mean that over the years the relevance of the product could start to outweigh the current event organisers favourite device.

“I like to be social and want to meet people when I’m at an event,” Spurlock says. “When you have something bright orange bolted on your face, it’s an easy icebreaker.”

Jake Spurlock, a web developer for publisher and event company, MAKE doesn’t see the recognisability of Glass an issue, in fact he uses the effect it has on people as means to begin conversation. Nonetheless, $1,500 is an expensive ice breaker even more so when he feels he has only paid for the privilege to explain all the things Glass doesn’t do.

“It’s not constantly recording video (it has a 10-second limit on videos). It’s not always on. It doesn’t do facial recognition (officially, at least). There’s no virtual reality overlay on the world.”

Reasoning behind the short videos and standby procedures is down to the battery life available within Glass, because they wish to keep to a weight target as to cause as little intrusion on the individuals face as possible, the battery life is famously low. This can cause issues during events management as organisers will need it to last longer than 1-2 hours. Even with such a large scale suggestion of incorporating facial recognition which could be used to help recognise someone upon arrival and offer information you wish to relay and remember. Google have insisted that they will not incorporate the function due to privacy issues that could be violated.

Being able to stream a longer video than 10 seconds will become a main research development that RoseTinted will have to address, offering customers sneak peeks of 10 seconds long videos is already available through apps such as Vine and Instagram. Although these videos aren’t live, offering a longer experience will serve a larger purpose as there is a longer opportunity to log in and watch the live streamed video rather than having stop, start 10 second recordings. Furthermore with the availability of interviews with fashion icons and celebrities, to offer interviews of 10 seconds long hold minimal relevance whilst 5-10 minute interviews with more access into behind the scenes footage will attract a larger audience and offer more information they logged on for. 

“Antonio Zugaldia, whose company Silica Labs makes apps for Glass, says one of the biggest benefits is that he spends much less time at events checking his phone for messages.”

I have, on numerous occasions, stated how this function is useful throughout the fashion industry, both for designers being able to use their hands for sewing to make-up artists being notified on information whilst completing a models make-up to the event organiser rushing around and being able to keep up to date with their surroundings. It is also useful for the people only involving themselves for the main event, attendees of fashion shows wish to capture their favourite looks and share their time through videos, tweets, photographs and statuses. Glass offers all these functions whilst you are still watching the catwalk with no need to take your eyes off it.

“The app is also a good way to figure out who is going to be at the Meetup to let you quickly plan who to meet. While you could go on your laptop or smartphone, Glass just makes it easier.”

Ensuring that you remember everyone you meet can be a difficult yet important task, Meetup is an app which helps you remember the names and information you need to know. These sources of information are saved on cards within Glass which you can access when necessary, nonetheless, for this app to work successfully and without the use of facial recognition, you’ll have to take a photo or source a photo to incorporate the information with which firstly would take up time and secondly, it may appear to others as a breach of privacy.

“But for now and probably for the next year or two, wearing Glass will be very much about the technology and drawing attention to one’s self”

During the infancy stages of production, developers have to ensure that all bugs are fixed, in relevance for Google Glass they have their chosen explorers to help discover annoyances and opportunities. Focusing on achieving goals and wishes given by the explorers will be Googles focus so that upon the release for the general public, all their expectations and needs are met. Furthermore, it is common knowledge that Glass currently stands as a novelty product rather than a necessity, Google need to product apps which will influence and be useful for everyday life, encouraging people the buy the innovative product.

Even though I have previously mentioned that all press is good press, Google is currently only willing to draw attention to itself but once it is released to the general public, they must ensure the gadget is portrayed positively to encourage people to buy into it. If there are still complains from explorers about battery life and the necessity of the product, the demographic appeal won’t reach the potential the product could have.

“We already know that people are ready to embrace wearable technology that is hands-free and conforms to what they are already doing.”

Wearable technology such as the Nike Fuel Band and Samgsung Galaxy watches are the beginning of wearable technology and hold a positive position within their industries as they offer the answer to peoples needs. These products have become very popular and hold an insight into how Google will be viewed upon by the general public, it appears through opinion that the public are ready to move ahead with innovative innovations and the next step that technology may offer, as  long as it holds a reason as to why it should be a part of their life. Even though it may appear some countries are relieving themselves from the recession, others are not and people are still, on a larger scale, weary of their disposable income. Glass doesn’t eradicate the need for a mobile phone currently but it does help the wearer stay focused with the task or activity at hand whilst also staying in touch with information they need and any phone notifications they have without going into their pocket. Therefore, Glass is currently more of a luxury product which helps those fortunate to afford organisational and helpful tool for their lives but with the growth and adaption into the mainstream market, Glass may grow to become a necessity and competitors may lower the costs allowing it to broaden into larger demographic regions.

“Google Glass is different from other wearable technologies. Glass represents the future of what wearable technology can be. It’s different because it literally changes the way that we view the world around us.”

Representing the future insinuates that there is more, similar products to come and with competitors like Apple and Microsoft, it can almost be guaranteed that competitive products will become more apparent on the market. Nonetheless, Google is currently the industry leader, simply because they are the only product offering this product at this time. Offering the product first is largely helpful as developers and app designers will offer their product to Google first in a bid to make the most money, this means that Google will potentially offer the general public the apps they wish to see on the market for Glass before Apple and Microsoft have even created their computerised head-mounted glasses. Furthermore, when considering the general public on a larger scale, once they are in possession of Glass they will be unwilling to spend another heavy sum on a similar pair by Apple. With the potential release of Glass in 2014, Google are a large industry step ahead in reference to technology which adapts and grows almost monthly with new innovations.

The potential of wearable technology is always driven by the latest opportunities within technology and now Glass is the latest adoption. A product offering the chance to change how we view the world can appear daunting and may represent a technological take over but Google is using this opportunity to access the world differently without competing against it.

http://www.mpiweb.org/Portal/Content/20131113/The_Reality_of_Google_Glass