Viddy: Video Competitor

“Instagram may have been the darling of New York Fashion Week in February, but this September, several fashion reporters are turning to Viddy and other forms of mobile video distribution to compliment their coverage.”

All demographics attending fashion week, from celebrities to bloggers to photographers wish to share their experience throughout the week through numerous social media sites. There are the industry leaders which currently dominate the sector such as Instagram, Facebook, Twitter, Vine and Tumblr; nonetheless, Viddy is an up and coming competitor which was exposed during New York Fashion Week 2013.

The new app makes it easily accessible for the user to edit a 15 second video with colour, music and filters which can then be shared across the similar platforms as well as over email and SMS.

“Chen has been uploading 15-second videos to Viddy to capture short moments — moments, she says, that benefit from motion capture but may not be worth a full upload to YouTube. “Plus, Viddy has a great community aspect. There are a lot of young girls there, the Teen Vogue audience.”

All social medias must thrive on their various ways of creating a community to share users postings, if the community isn’t interacting then the attraction to the site will dwindle. Eva Chen, Teen Vogue’s Beauty Editor used Viddy to record moments that photographs cannot capture, such as the movement of a skirt and the excited environment surrounding the catwalk. Chen explains how Viddy’s community is currently built up of young girls, which may be interested in Fashion Week along with Chen’s videos and experiences. With the opportunity through social media of sharing moments at Fashion Week this demographic who aren’t able to access the environment or experience in real life will then be able to catch up with the latest designs and know the gossip from the event almost as soon as the people at the event have seen it.

Saturating the market of social media may lead to a limitation of people experiencing all information shared unless they sign up to every site which will then take time our of their reality. For this reason, I believe it is important to offer only a few but well executed social media sites which offer differences between them. The current famous five I mentioned earlier are offering, what I personally believe, is what we need. However, if Viddy find a niche within this market I won’t avoid signing up if others around me want to become a part of Viddy’s community.

However, Viddy isn’t offering anything more than Instagram video, except the audio overlay function, whereas RoseTinted would be offering videos of backstage footage to the existing social media and brand websites sites that already hold a loyal customer base rather than having to build my own. Furthermore the innovative aspect because it is both real time and through first hand experience, making it a deviating concept which will attract people to log in at a particular time to experience the side of fashion which has previously been hidden.

“switches over to her iPhone camera to capture as many shots as she can, and then switches over to video during the finale. “If I’m sitting front row I cross my leg and use knee as a stabilizer to record video,” she says. She’ll switch back to camera mode again if she’s close enough to capture a designer taking a bow”

This would be a common solution to recording peoples’ experiences at Fashion Week, however, it appears that Elizabeth Holmes, retail reporter, takes time away from watching the show to fiddle with her phone and watch it through the screen to make sure she’s getting a good shot. Therefore isn’t given the opportunity to relax into the show and enjoy it first-hand.

Google Glass therefore is a solution to having both the opportunity to sharing your images and videos of the experience whilst you have experiences it yourself in a calm and content action. RoseTinted, further relaxes the user because everything is originally set up before they enter the show, all they have to do is turn on the function and sit back whilst it is sharing itself to the viewers at home. Furthermore, because it has been live streamed, there is no need to take yourself aside after the show to edit and share it and the wearer can carry on enjoying the show and thus use the time efficiently, such as to network. Because the recording has been saved to the users Android phone all the media is saved if they wish to edit and make the video shorter to share a compilation video on the social media sites for further recognition. 

eReg The Competitor

“VIPs at your events get to experience all the glitz and glam you’ve so carefully planned for them, but we feel your pain on how stressful it can be to keep track of all the details and last minute changes for your super-exclusive attendees.”

Brands and companies within all industry let alone just the fashion market want celebrities and well known names to be seen at their event or wearing their product. It generates free promotion through word-of-mouth which will then be circled around numerous newspapers and social media sites. However, it can be difficult to ensure that they have a positive experience throughout their time with that brand if there is a negative speculation about the brand it may spread negative feedback. Navigating celebrities and therefore ensuring they’re instructed on where to go as well as knowing where they are to take photographs and interview them to ensure their time at the event is documented which can then be shared throughout the internet and media sources later.

This compares to RoseTinted option for Attendee Arrival notifications but Google Glass is notified through RFID invitations which automatically check in the VIP and therefor relay this information to the user wearing Glass. 

“eReg, this feature alerts you and your team by text message or email once a VIP has arrived at your event. All your attendee info is pre-loaded through eReg and you have the power to customize and activate the alerts.”

Event organisers will always have their phones and tablets on them to help keep track of tasks to do as well as sharing posts onto social media sites. Specialised apps are helping these organisers keep as structured and on task as possible, eReg is offering further help into navigating the whereabouts and information needed about the VIP. They have also supplied the user with tips on how to make these VIP’s feel privileged throughout the whole night.

eReg are offering a similar function to my app, RoseTinted and therefore this indicates that there is a need for this option. Competitors are not always a negative aspect of a market, even though it isn’t saturated, because it proved this is an issue people have previously come across. Furthermore, even though I am offering a similar aspect I am offering it through a different medium. Being the first competitor to offer this sort of organisational tool through Glass would ensure that I attract and reach this demographic first, before others such as eReg. This would help build RoseTinted to the industry leader of this particular product as I have the first chance opportunity to sell to the demographic who need this speciality.

“VIP team: Designate members of your team to handle all VIP clients and logistics. This will ensure your exclusive attendees are being taken care of all night.”

Even though ensuring there are designated people who’re in control of ensuring the VIP is happy throughout their experience of the brand, this then leads to cost implications to employ more people for teams. However, these teams can then be specially picked for their talents for working with VIP’s ensuring the highest quality is met and to portray a positive outcome for the VIP which they will then relay back to media sources.

“Include VIP’s preferences in notification email: You can easily include notes in the email or text message notification about your VIP’s personal preferences.”

This can be especially relevant and helpful when managing celebrities who sometimes create lists of products or services they expect to be kept. Even though it may be a hassle for the company to do so, it will ensure the VIP writes and spreads a positive review which will attract more people in the future and therefore more money. This may even offer necessities for some VIP’s who have allergies or conditions that need to be remembered and noted throughout the night to ensure they are not put under any danger. Even if these personal preferences are things not submitted by the VIP, researching into what kind of products they specifically like such as food and alcohol will encourage them to feel welcome and privileged throughout.

“Use digital media to announce their arrival: If you have screen with event information or graphics displayed at your event, use VIP check in to signal a notification that your hottest attendees have just arrived on the scene.”

Letting the VIP know you appreciate their arrival/support will encourage them to return/use or wear your product again in the future. This will also notify other attendees that the special guest has arrived, this can cause excitement within the event especially if they can just to see the VIP. It will also help employees know when the VIP has arrived who weren’t already notified and therefore encourage them to source them out if they have something to offer them. This can also be streamed onto social media sites, causing a stir for those who haven’t been invited or others who are followers of the VIP or the brand itself.

This is again where RoseTinted will stream live videos/interviews of the VIP once they have been notified of the attendees arrival through the screen on Glass. The brand may supply followers with specific timings they are going to stream the video to encourage the demographic of their fans to log on. Using the VIPs arrival to help promote the brand will again reinforce that they acknowledge and appreciate the arrival and time the VIP has offered the brand and would also promote the celebrity, helping them build their career and social media presence at the same time.

http://blog.etouches.com/tips-and-tools/red-carpet-ready-4-ways-to-use-vip-notification/

Google Glass: Engadget Review

“Promising technology with strong challenges to overcome”

Whenever a new innovation is released into the general publics knowledge it leads to a new source of potential threats and privacy invasions, just as the mobile phone camera caused a stir, Google’s Glass has as well. Nonetheless, this initial doubting of the device will simmer down once the product becomes mainstream and a part of peoples lives. Google will still have to ensure to the public that they are dealing with the issues presented about privacy and develop functions so that they meet the publics expectations. This is will undoubtedly happen with the release of each new generation which happens to every upgraded device, it furthers and perfects existing functions to keep on bettering the product.

Functions and systems that Engadget feel Google need to address;

  • Including public transportation on navigation tools
  • Clearer voice reading to avoid sending misinterpreted emails
  • Including a cellular connection because it can cost up to an extra $40 a month to tether the mobile phone to Glass
  • Increasing the battery life
  • Create an indication that the wearer is recording
  • Adjustable screen distance for those with sight difficulties
  • Expandable storage
  • Volume facilities for crowded areas

These issues seem to be widespread accross the whole explorer base and therefore, I believe that with time Glass will address each of these current issues but with the product only within its infancy stage, Google have only scratched the surface of what Glass may offer. Furhtermore, the explorer edition of Glass isn’t exactly the product which will be released the general public and that edition may of already addressed and expelled some of these issues that explorers have found.

Acknowledging the difficulties and constraints that Glass explorers and developers have come across will help me create my own app as I am aware of the drawbacks and issues that may confront an app. For example, when live streaming on RoseTinted I would have to include an indication the the wearer is recording the scene to ensure models and backstage workers to behave accordingly because even though the video can be edited afterwards, the live streaming session cannot edit out swearing or inappropriate behaviour. Addressing this issue may be a part of the websites log on details which will only allow those above the age of 18 to view to live streaming. This may be a potential way to solve the issue but RoseTinted is helping expand the experience of backstage and therefore wouldn’t want to limit younger generations from getting the same experience. Especially as these are the most likely demographic to be technologically savvy with an online presence.  

Due to Glass’ limited battery life in its current form, I would have to ensure that RoseTinted uses up the least amount of energy whilst it is running. Therefore the functions would have to go into standby whilst the user isn’t looking directly at them, this may cause difficulties during the live streaming as the user would have to remember that they are in fact live streaming which would have to be paused or passed on if they were going to have a break. Nonetheless, with Task Countdown having the opportunity to briefly look up and check your errands and time available would be continuously helpful within the busy schedule and hectic atmosphere that can surround fashion events. But once the user has checked and looked away from Glass, the app should go into standby as to not distract them throughout their working day. 

Fashion events can become crowded and noisy and therefore allowing for volume control within Glass can be a beneficial function, however, the user wouldn’t want to be distracted by what Glass is saying and therefore miss what someone at the event is instructing them to do. Therefore only offering Glass screen notifications will ensure that the user doesn’t miss any information RoseTinted or Glass is offering and alerting them to yet they will still be able to hear their surroundings. Using Glass during fashion events relies partly on those able to multifunction although I don’t see this as an issue because most event organisers are successful in their job and have become a part of the envied fashion industry because they could previously multitask numerous responsibilities and tasks. 

 

http://www.youtube.com/watch?v=j8lScHO2mM0

10 Things You Need To Know About Google Glass

“1. Tiny but powerful hardware

google-glass-tiny-powerful-hwGoogle Glass is packed with Bluetooth, Wifi, GPS, speakers, a camera, microphone and touchpad. Then there’s the main piece, a tiny screen the size of your finger, that shows you all the information you need at your finger tips.”

Even though some people have disregarded the size of Glass as too large, this article applauds its size and how Google has managed to fit so much into the device. They believe that the gadget is unobtrusive and is applicable to everyday life which is Googles aim for Glass that it can be worn and used throughout everyday activities.

Furthermore, with the continual growth of technology as a whole, parts involved within Glass themselves will become smaller yet more powerful and therefore, slowly but surely the device will become even smaller and less distinct. The critics worried about the aesthetics will therefore only have to wait patiently for a design they approve of to be released and with phones being updated nearly twice a year, they undoubtedly will have to wait a long time.

“2. Heed my command

Google Glass has voice input, which makes everything a lot more interesting. The built-in microphone combined with Google Now connects you directly to the search engine.”

Glass is always listening so whenever the wearer says, “OK glass” it becomes active again and therefore information is easily accessible at all times. The voice input is matched with a touchpad making it a lot more socially accessible rather than talking out loud in public, however the voice commands do make it easy when all hands are busy and the user wishes to take a photo or source information.

“3. Life pauses for no one

Google Glass users can now live in the moment, and keep that memory in pictures or videos. No more foraging around for a camera, tuning the settings of your photo apps, and letting the moment go by without a single snap.”

Taking photographs and recordings through mobile phones of everyday activities has become a way of life rather than saving film for special moments and Glass has now increased the potential of this. It can be frustrating missing a moment because you’re either setting up your camera or you just miss taking the photo, Glass offers a quick resolution to taking pictures there and then. Although you have to be readily wearing Glass for it to do so, which may mean that people take to wearing Glass all day every day; although this may appear strange and maybe socially rude currently, once they become mainstream they will be seen as often as people using mobile phones.

“4. Always on call, literally

With Glass being able to record videos, it can also act as a webcam with the data connection from your home or smartphone. You can use Google Hangout for a group conference, and still do what you need to do without being confined to a desk.”

As well as answering telephone calls, Glass acts similar to iOS’ FaceTime which shares the live image to the person on the other end of the line but instead of recording the wearers face, it shares from a first-person view. The voice input feature also allows the Glass owner to dictate messages, attach videos and pictures along with and sending it via the mobile data connection.

glass-handsfree

Through this image example it is clearly shown that the wearer is busy with an activity but still wants to communicate with people around them, Glass offers the opportunity to do this.

“5. Never get lost again

Since it’s built with a GPS chip, it’ll be able to help you navigate, with help from Google Maps.

Glass offers the wearer to monitor its whereabouts through a self tracking system as well as an icon which represents where they are, furthermore the device’s screen direction moves with the wearers head tilt and therefor clearly dictates where the map is indicating for them to go. This continual mapping will help people who need their hands whilst traveling so either driving, cycling, skiing etc and allows them to carry on at their own pace rather than pull over or stop to read directions.

“6. Blend in with the locals

You can now convert the currency rate, understand the measurement system (metric or not), or translate your questions and their answers on the spot.”

glass-translate

Admittedly, Glass isn’t the most unnoticeable product to date, but it does help the wearer blend into local scenery through translations on the spot. With the combination of navigation and translations, Glass is very beneficial to the constant traveler as they can also track their memories through videos and photos and them share them through Google+. Google’s new release of Glass Development Kit also allows the wearer to now translate foreign language signs into their native tongue.

“7. Live from the field

Live information that is shown to you would come from the predictive software of Google Now. On Android’s Jelly Bean, Google Now knows when you’re leaving your home for work and can warn you of bad traffic before you get stuck in it.”

Whilst these functions are already available on Android, Glass allows the wearer to access it quicker and without having to check your device, this would come in handy if they’re in a rush. Especially when Glass Now offers cards which show the users boarding pass, next appointment, hotel or restaurant reservations, reminders for important birthdays and events within your calendar. Google is trying and slowly offering the ultimate organisational tool to help the busy lives people run in this current economy and even busy home schedules.

“9. Time for a make-over

Google Glass weighed an astounding 8 pounds when it first was announced more than a year ago, but now is seeking to receive nods from the fashion industry.”

glass-colorsThe product has already released its second instalment of developments through the GDK since it’s release in early 2013, indicating that there will many more growth spurts to come. This may lead to new advancements within the technology along with the style that is currently available. There are numerous rumours surrounding the potential collaborations that could be made but the only official designer involved is Isabelle Olsson who has offered a new and fashion conscious style that replicates popular framed of today. Whether or not this design will be plugged is unconfirmed although it is highly likely with the gratitude and admiration it has received, although personally the frame is somewhat lending itself more to women but then again may be that is the demographic Google has appointed Isabelle to address.

http://www.hongkiat.com/blog/google-glass/

Mercedes-Benz Fashion Week Gets Technical

“Along with a glamorous new location and a bigger-than-ever Fashion’s Night Out opener, Mercedes-Benz Fashion Week is getting another upgrade this year: technology.”

Technology is becoming integrated in and opening doors for opportunity within all industries but it appears to have taken a longer time to become a part of the fashion world. This may be down to the two opposing demographics of the techno wiz’s and the fashion conscious, but the two are now starting to merge together. Technology has become a part of seating plans, guests lists, look-books etc. The industry is evolving into the 21st century and Fashion GPS is owed credit, due to its web-based event-planning and inventory-tracking system which has helped simmer down the potential chaotic environment surrounding fashion week. 2010 was the first season Fashion GPS was introduced into the real world through specialised systems within Fashion GPS catered to the Mercedes-Benz Fashion Week designers showing at Lincoln Centre.

“In 2010, we feel technology should play a very very active part in how the shows are run, besides being broadcast,” Levy says. “The idea is to have people not be inconvenienced for doing what they are doing, which is working.”

Peter Levy is the senior vice president of IMG Fashion and he is a theoretical endorser for involving Fashion GPS alongside other technological advancements being made within the fashion industry. Fashion GPS is helping organise the system into a more simple and structured procedure for all involved within the industry from stylists to designers to those working behind the scenes of a catwalk show.

RoseTinted will also be helping those involved within fashion events as it helps them monitor the tasks at hand and the time each of them must be completed by along with other functions available. Glass however helps push RoseTinted into a more specific and useful category as Glass itself is the USP of being there when you want the technology but also unobtrusive at the same time, allowing for the wearer to carry on the tasks at hand without being interrupted. Whereas Fashion GPS is currently only available on iPad, Tablets and mobile phones and therefore would require the person using the app to leave the task at hand to explore what Fashion GPS is instructing them to do.

Fashion GPS usually costs $350 a month per user but they offered a free subscription for the designers involved within the Mercedes-Benz Fashion Week. Offering free subscriptions for a limited time will allow designers to access and use Fashion GPS and all of its qualities enough to organise their show as well as get used to the idea of owning it. Therefore, once the show has ended along with their subscription they would be tempted into investing into the app which helps them easily navigate and organise their company. Fashion GPS may of made a small loss at the beginning with offering free subscription but the possibilities of designers sighing up afterwards as well as the advertisement offered by Mercedes-Benz will, in the end, help them make the money back and then some.

“We figured out that designers send out these books after the fashion show, they send out these books and it takes forever, and then the publications look at the books and they do the requesting. We thought, “Maybe we should digitize all this, along with the tracking.” And that really has been a big hit for the company.”

Eddie Mullon describing the arrival of Fashion GPS.

Eddie realised that the fashion industry wasted vast amounts of time, materials and money sending and losing both samples, look books and designs off around media publications, buyers and celebrities and therefore envisioned this all becoming digitalised to help smooth over the process. He had currently been working alongside designers such as Dona Karen helping them track their samples and helping them save money through this, but he stretched out the companies functions by exploring where in the industry needed to be developed. He found the niche market in 2003 but it took the Industry till 2010 to embrace the technical concept of Fashion GPS as well as the company to understand the fashion industry.

“I think [our value] has become apparent in the industry now; it was a lot harder four of five years ago for us to show our product as a company, because they didn’t really understand the value of it. Paying $400 for a brand is not that much at all.”

It has taken the fashion industry time to accept the usefulness and possibilities within technology but now that they have the influence it makes will grow rapidly, Fashion GPS have taken the first largest steps and it will undoubtedly have other companies, either bigger or smaller following in them. In relation to the costings of Fashion GPS, Eddie states here that $400 will not create a large dent in some designers bank accounts and even for those that it will, it is a profitable investment.

“The value for the PR is not to spend more time focusing on administration but more time focusing on the brand and how to communicate with editors and media. And then it applies to the fashion business–they can do more in the back office.”

Eddie is pointing out that now PR employees don’t have to input data for hours at a time because it is all readily available at a click of a button because of Fashion GPS. Now the company is spending wages on employees who can embed themselves in tasks that is much more profitable and effective for the brand. Through a personal opinion, the PR employee who previously had to sit and input all the data by hand is now feeling acknowledged as an employee through tasks which will now offer a more rewarding outcome. Once again insuring that the investment made is beneficial in other aspects of the company.

http://www.forbes.com/sites/hannahelliott/2010/09/02/mercedes-benz-fashion-week-gets-technical/

Google Glass Development Kit

http://youtu.be/oZSLKtpgQkc

Google have released their second version of Glass hardware, the Glass Development Kit, (GDK). This new introduction now offers more options such as offline mode, real time immediate responses and deeper access to hardware. Google made sure they didn’t offer their explorers all the functions they possessed so that explorers could slowly work out and fine tune the information they were given, overloading them with all the functions wouldn’t of helped them search out smaller bugs that needed to be fixed.

This 40 minute video is of a demonstration by a Google developer of how to create and navigate the new developments being taught to their explorers so that they may go and use the new technology to further their ideas and apps. It also introduces apps that have already been made by companies such as ‘Strava’ who’re focusing on the potential the device would have in the sporting industry as well as everyday activities such as Golf. Furthermore, gaming apps have been introduced which appeals to those using Glass recreationally in part. Glass has the potential to go far within the gaming industry as the first-person vision and digital world overlay can be adapted to most current video games. Offering apps for all walks of life and demographics such as sporting personalities and gamers widens the target market and possibilities of Glass as well as helping cater to everyones individual needs. A wholesome product which offers apps for each part of the wearers day will build up a necessity to buy into Google’s new device.

The live instructions and demo’s given by the presenter portrays how easy it is to download and use the apps available, on the other hand, most explorers are involved with developing technology as a part of their lifestyle which may make using the device intimidating for the technophobe. Therefore Google will have to ensure that Glass works similar to current devices such as the mobile phones as people have become accustomed to these devices. Intimidating the general pubic with a complicated device will put them off buying Glass and therefore stint the potential it could have with mass markets.

http://glass-apps.org/

Cost as Little as £200

“Based on the cost of components in the augmented reality glasses, the price could be as little as a fifth of the current model, which is so far available only to selected early adopters.”

This figure has been predicted by industry analyst, Jason Tsai, not from Google itself and therefore has no official ground. Even though the cost has been estimated through the research into the components costings, Google will need to decide which type of demographic they wish to present their product to. It has been mentioned that they believe their target market is the general public, although the disposable income available ranges between the public. With the current cost of £985 for the explorers to purchase Glass, £200 is more affordable for a larger scope of people however, I believe Google will wish for a larger profit margin to allow for further research to be undertaken for the next model.

“But it seems to me the price will be a fraction of the original cost, once we’re not paying for the exclusive bragging rights of being first to try the much-talked-about gizmo.”

It is common knowledge that the first release of a new product will be its highest official pricing due to the high demand and people willing to pay a larger sum of money to be the first to experience the new gadget. However, a fall from £985 to £200 appears very drastic to me and it is clear that there are consumers who entered the lottery who’re willing to pay nearly £1000 for the innovative gadget. Nonetheless, Google’s aim is to reach farther than 10,000 people but to the mass market and therefore would have to make the gadget accessible to people with less disposable income although I don’t believe it will be as little as £200. If the product does sell at Jason’s estimated pricing then Google will have a smaller profit margin which they could draw from to invest in developing the product for its next release, which would insinuate they would have to label it higher.

This means RoseTinted would only be available to those individuals or companies who could afford the Glass as well as access to the app, however; many companies will spend a lot of money in enhancing their organisation to ensure of a successful event which would bring in more money through buyers etc. Fashion GPS costs $400 a month for prescription and therefore it is clear the fashion industry is open to paying costly amounts for organised systems. 

There are a range of factors going into peoples decision making about whether or not to purchase Glass, such as the functions it offers and the aesthetics. The product is still within its infancy stage and therefore will answer and solve these current queries but they appear problematic at this moment. The fashion conscious demographic are appealing for a more stylish and less noticeable, however, this may cause further inquiry into the invasion of privacy as people already fear they’re going to be recorded without noticing. If the design becomes sleek enough to look like mainstream glasses, will people be able to tell the difference between Glass and prescription glasses? Even though Google have encouraged the general public that functions and lights will make it clear whether or not they’re being recorded, there will always be a doubt if the design becomes so normalised, it is unrecognisable. Furthermore, will Google encourage designs which blend into the crowd? For such an innovative product upon its release it would be understandable that they wish to make it noticeable for those wanting to flaunt their new device and create a brand image people quickly recognise.

Understandably, people want more for their money than what Google is currently offering with Glass’ functions. Even though Google are continuously improving and developing ideas for Glass, the general public need to be notified of these developments to ensure they know why Glass will benefit their life. If Glass remains a novelty and only an add on to a mobile phone it will be harder to sell the product to a mass market and thus Google need to create more apps which exploit all of the potential within Glass and what it may possess.

“Topology researcher Jason Tsai also suggested that wearable gadgets will be the next big thing in tech, exploding to a market worth $18bn in the coming five years.”

Whilst smartwatches and the Nike Fuel band have already been released to the general public they haven’t created as much of an impact Google Glass already has, before it has even been publicly released. Google have developed the next generation in wearable technology, possibly even technology as a whole and Jason Tsai sees the potential it has as a product to benefit the owners life. Even though Glass is still within its infancy stage Google is steadily picking up pace with producing technology that will open up new potentials within Glass in regard to its first-person experience and constant accessibility. Once more competitors are introduced, more apps and options will be available helping build the industry which will lead to more wearable products and to Jason Tsai’s estimation of an industry worth $18bn.

With the potential of wearable technology reaching an industry worth of $18bn, it is clear that other industries reliant on technology and the latest developments in organisation will become involved in either developing their own wearable technology or investing in devices for employees. Fashion is a fast paced and sometimes hectic industry and therefore organisational systems have to be put into place, RoseTinted would help manage the busy schedules of all those working backstage and companies may even buy Glass for them if they do not purchase it themselves. Fashion and technology were previously distant industries but with the introduction of 3D printing for designers and holographic catwalks being projected across the globe, the industries are merging closer and with the latest introduction of Glass, they will unite further. 

Additionally, with the growing potential of both Glass and its involvement within fashion I would ensure that RoseTinted wouldn’t have to stay loyal to only processing with Google due to the potentials within Apple and Microsoft alike. Creating the umbrella company for the app would be a potential but also offering Google the opportunity to purchase loyalty for the first 3-5 years would ensure that RoseTinted is offered to anyone purchasing Glass as well as growing alongside the developments of its latest technologies.

http://crave.cnet.co.uk/gadgets/google-glass-could-cost-as-little-as-200-says-expert-50011946/