Viddy: Video Competitor

“Instagram may have been the darling of New York Fashion Week in February, but this September, several fashion reporters are turning to Viddy and other forms of mobile video distribution to compliment their coverage.”

All demographics attending fashion week, from celebrities to bloggers to photographers wish to share their experience throughout the week through numerous social media sites. There are the industry leaders which currently dominate the sector such as Instagram, Facebook, Twitter, Vine and Tumblr; nonetheless, Viddy is an up and coming competitor which was exposed during New York Fashion Week 2013.

The new app makes it easily accessible for the user to edit a 15 second video with colour, music and filters which can then be shared across the similar platforms as well as over email and SMS.

“Chen has been uploading 15-second videos to Viddy to capture short moments — moments, she says, that benefit from motion capture but may not be worth a full upload to YouTube. “Plus, Viddy has a great community aspect. There are a lot of young girls there, the Teen Vogue audience.”

All social medias must thrive on their various ways of creating a community to share users postings, if the community isn’t interacting then the attraction to the site will dwindle. Eva Chen, Teen Vogue’s Beauty Editor used Viddy to record moments that photographs cannot capture, such as the movement of a skirt and the excited environment surrounding the catwalk. Chen explains how Viddy’s community is currently built up of young girls, which may be interested in Fashion Week along with Chen’s videos and experiences. With the opportunity through social media of sharing moments at Fashion Week this demographic who aren’t able to access the environment or experience in real life will then be able to catch up with the latest designs and know the gossip from the event almost as soon as the people at the event have seen it.

Saturating the market of social media may lead to a limitation of people experiencing all information shared unless they sign up to every site which will then take time our of their reality. For this reason, I believe it is important to offer only a few but well executed social media sites which offer differences between them. The current famous five I mentioned earlier are offering, what I personally believe, is what we need. However, if Viddy find a niche within this market I won’t avoid signing up if others around me want to become a part of Viddy’s community.

However, Viddy isn’t offering anything more than Instagram video, except the audio overlay function, whereas RoseTinted would be offering videos of backstage footage to the existing social media and brand websites sites that already hold a loyal customer base rather than having to build my own. Furthermore the innovative aspect because it is both real time and through first hand experience, making it a deviating concept which will attract people to log in at a particular time to experience the side of fashion which has previously been hidden.

“switches over to her iPhone camera to capture as many shots as she can, and then switches over to video during the finale. “If I’m sitting front row I cross my leg and use knee as a stabilizer to record video,” she says. She’ll switch back to camera mode again if she’s close enough to capture a designer taking a bow”

This would be a common solution to recording peoples’ experiences at Fashion Week, however, it appears that Elizabeth Holmes, retail reporter, takes time away from watching the show to fiddle with her phone and watch it through the screen to make sure she’s getting a good shot. Therefore isn’t given the opportunity to relax into the show and enjoy it first-hand.

Google Glass therefore is a solution to having both the opportunity to sharing your images and videos of the experience whilst you have experiences it yourself in a calm and content action. RoseTinted, further relaxes the user because everything is originally set up before they enter the show, all they have to do is turn on the function and sit back whilst it is sharing itself to the viewers at home. Furthermore, because it has been live streamed, there is no need to take yourself aside after the show to edit and share it and the wearer can carry on enjoying the show and thus use the time efficiently, such as to network. Because the recording has been saved to the users Android phone all the media is saved if they wish to edit and make the video shorter to share a compilation video on the social media sites for further recognition. 


Google Glass: The Future of Us

“I feel like a regular human being who is lucky enough to get a sneak peek of the future of humanity and what the world will look like when it is inhabited by exo-digitally (or cybernetically) enhanced humans.”

Shelly Palmer is Fox 5 New York‘s On-air Tech Expert and the host of Fox Television’s monthly show Shelly Palmer Digital Living. He is defending Glass against accusations of it looking like something from Star Trek by stating that Google Glass is the future of technology and the device is allowing a new direction into the connected world. Shelly is one of Googles explorers, someone who entered the lottery and was chosen by Google to measure and develop the product for its release to the general public.

“Glass puts all the information you’ve come to rely on right in front of your eyes. Everything is in a heads-up display. When I tap on Glass, I can do just about anything I want. In the simplest terms, Glass is my phone in a heads-up display.”

Shelly believes we have pushed our lives into our phones as much as possible and that technology has now become a distraction which takes us out of the moments we should enjoy in life. Glass now offers the same technology and allowances as mobile phones but in a heads-up display, allowing us to see the information we crave but without taking us out of the moment.

Industries including fashion events use technology such as mobile phones and tablets to help organise busy lives and schedules, Glass allows for these people to continue with the task at hand whilst being notified of recent information as well as information they can search through voice commands. RoseTinted helps these people involved in running these fashion events which requires their attention, RoseTined functions allows for the wearer to complete these tasks as well as doing the additional things they want to do. Such as, streaming live videos to social media sites or onto the brands website, as well as having their tasks being tracked and counted down for them so that they can measure the importance and priority of each task and the time available. 

“As you are probably aware, privacy is already a concern. Certain politicians have already weighed in, most without actually having used the product.

If you think back to when the first cell phones with cameras came out – there were all kinds of restrictions… this uproar won’t last long either.”

With every new innovation, new threats and controversies arise and one of Google’s main focus is to ensure the publics privacy isn’t invaded. This can be a difficult task as Glass can take a photo or a recording as easily as saying “ok glass, take a photo” even though this may appear daunting, it isn’t any different to people having the opportunity to take photos on their mobile phones. With the growing developments within technology, privacy is an on-going concern for the public which only heightens when an unfamiliar product is created, once Google Glass is introduced into the mass markets, the panic over privacy will inherently simmer down.

“Although Glass has an earbud, it also features a bone-inductive transducer that sits near your ear, which lets Glass talk to you silently. Even if you’re standing next to the person wearing Glass, you won’t hear what it is saying; the transducer vibrates the bones in the head, letting Glass read emails or text messages silently.”

This allows users to keep up to date with their own lives without intruding on others, for example within the cinema it unfortunately has become a common occurrence that someone will bring out their mobile phone and distract another away from the tension or experience of the film, with Glass people can monitor information they need or read incoming texts without imposing on anothers activity.

The use of volume control within Glass is helpful for the fashion industry as those watching a catwalk have to regularly check their mobile phones for incoming messages or information they wish to seek.  With Glass they would silently tap away to find the required information as well as be alerted to new messages without having to take their full concentration away from the fashion show. 

“Glass, in its current form, probably isn’t a consumer product. However, the way it is improving, and the speed at which these kinds of tools are coming to market”

The controversial product has been sold to Google explorers so that they may help create a commercially viable product which can be sold to the general public. There has already been  a release of an improved version of Glass technology to the explorers which has answered their main questions already as well as offering them the chance to help develop the product further. Google chose their explorers to mirror the general publics range of demographics and therefore, the wide spread opinions and wishes made by the explorers would mirror what the general public would like from the Glass. Selling to explorers first, allows for Google to perfect the device before it is released into the mass markets.

“You can bet Glass and things like it are going to be absolutely everywhere within two to three years.”

Whilst Google is currently the industry leader in technological glassware, simply because they are the first to enter the market and therefore will stand to make the most impact on the technology and on the public. If the product is a flop and the public do not accept to make it a part of their technological possessions then the future potential of these products is stinted. Therefore, Google must ensure that every bug and default is perfected before its release to ensure they remain the industry leader and provider or the device which changed how society views technology.

Google Glass

This is a video of how wearers view Google Glass. Activities such as these had previously been difficult to capture from their point of view, Google Glass offers many more opportunities for first hand experience in every-day life to special occasions. Being able to record and search whilst concentrating on the task at hand can help upheave the social aspects of humanity which have previously been lost due to having to photograph and video through the screen of an lens or smartphone.

It has been made apparent that the lens isn’t obtrusive into the wearers view, it is slightly transparent so that it takes up as minimal room as possible but it still provides the information clearly that is requested. “Glass was created, according to Google to be there when you need it and get out of your way when you don’t.” Additionally with the voice commands as well as the taps and gestures to activate different apps from the Glass allows owners to always access information they need albeit they’re hands are busy or not.

“Wearable Android-powered computer built into spectacles so that you can pearch a display in your field of vision – film, take pictures, search and translate on the go.”

This new controversial gadget is practically an iPhone without the apps situated in a pair of glasses. However, Google has ensured that this device will only work alongside their own brand of smartphone technology, Android. This could mean that people who don’t already own Android phones have to swap their iPhones for Google designed smartphones, earning Google even more money in the process, or in fact people avoid purchasing Glass altogether. Stinting the potential growth of the product and possibly offering Apple and Microsoft the opportunity to copy the idea and sell their own versions on.

Google Glass hasn’t yet been released to the general public, but earlier this year Google released 10,000 devices to personally selected developers from a lottery for a “semi-public testing period for the fine tuning and get the world used to the idea of wearables.” These early adopters bought the infant product for $1,500 (£985) to help develop new apps for Glass and help source out the bugs and promote the product, Google chose to hand these out to numerous genres of people so that knowledge on the product is spread wide and to reflect who they wish to aim their marketing towards. These early adaptors are nicknamed ‘explorers’ and they range from Technological bloggers to fashion heads such as Diane Von Furstenberg. All explorers are using Glass in their day-to-day lives to ensure they work respectively in all conditions. To ensure that they do work in all occasions, “sound is produced through bone conduction transfer, vibrating your skull to transmit to your eardrum” with an “optional mono earbud if you need to use Glass in a noisy environment”

My idea is to create an app for Google Glass that helps event organisers during fashion events. It will be downloadable once Glass has been released to the general public with options to create lists that countdown to the time that tasks have to be completed by which can lead to time appointed tweets, statuses, released, photos etc. As well as offering the chance to share the first hand experience to the general public through live streaming of videos and photos, furthermore notifying the organiser when a special guest has arrived so that they can greet them if necessary.

Event organisers continuously need to be concentrating on the tasks at hand and what their team are currently busy with, having their hands free is helpful in completing and helping with tasks and the transparent screen will ensure that they are not distracted and nothing goes un-seen.

The fact that the gadget is currently controversial in the way it acts and looks is nothing new to the fashion world, however the product has been deemed “dorky” and 

Working in events can become a very loud so offering volume control on listening and speaking to Glass is an important factor for accessing apps and information.