Facial Recognition Ban

“Obviously, some kind of object or facial recognition appearing on a tiny, personal screen could easily lead to a breach of privacy, so…Google has banned facial recognition apps from its device.”

Google has already come under pressure from the general public with their concern with how easily Glass can take a photo or video of someone when they’re not realising. Even though it is discussed that it can’t be any less obvious that someone raising their mobile phone to take a photo, people are still concerned. Allowing apps that use facial recognition that could help people scan out a face from a crowd are therefore banned to help calm the publics nerves. Google have to ensure the public see they are taking actions to help solve issues raised and not allowing facial recognition within its software is therefore a positive step forward in helping sell devices to those originally opposed.

“Google didn’t specifically say that facial recognition would never come to its eyewear, but rather said that the features could come to the device whenever “strong privacy protections” were put into place.”

It appears Google are withholding this type of technology until the public are over their current worry of their privacy being invaded. This introduction of new technology can be compared to the first release of mobile phone cameras and even though that began with controversy from the consumer, cameras are embedded into all mobile phones nowadays and therefore the hype is slowly reduced once it becomes common and people grow to accept it into their everyday lives. Therefore, peoples current opinions on the new innovation that is Google Glass will realistically, also decelerate with time. Furthermore, once this has become the norm within the communities wearing Glass and those living amongst it, Google can introduce this new feature as a new wave of publicity to help sell more devices after the first number of early adaptors buy their device. On the other hand, it may upheave all the privacy issues once raised by the public and therefore Google would have to ensure the technology was either released slowly or as they say, with very strong privacy protections within place to help the public understand the necessity and use for facial recognition without it invading their privacy.

There has been the update within Glass software which stops app developers from allowing the user to close the Glass screen but keep the camera open, as though it appears Glass is off to those looking at the wearer but they are in fact being recorded. With the Glass screen always being lit when it is in use will ensure onlookers to know when the Glass wearer is using it, therefore educating both users and those without Glass is essential to Glass’ future potential.

Making the models and other employees backstage of events aware that the Glass wearer using RoseTinted is live streaming their actions is essential to ensure they don’t swear or do anything that would appear negative to the brand they’re publicising which younger generations could be influenced by. Furthermore, reminding that the wearer is live streaming what they’re seeing is important as well so that they don’t stream footage of them on their break which wouldn’t be appealing to the consumer who has taken their time to log on to see backstage entertainment. Notifying the wearer that they’re recording is securing their privacy is also kept.

“For now, it’s something of a shame that Google has to outright ban facial recognition apps, as that’s the kind of technology that Glass could use to really seem like future tech. Unfortunately, there currently isn’t much of a way to make sure that kind of feature doesn’t get out of hand, though it’s obvious Google is looking for that answer, as it’d certainly be a killer feature the consumer public hasn’t yet experienced.”

The potential behind facial recognition apps would help developers explore the future of technology but unfortunately the public isn’t ready for it yet, albeit this isn’t a bad thing as becoming too involved in technology is why Google has create Glass, so that is can get out of the way. Nonetheless, when the public is ready for facial recognition software, Glass and other devices will offer consumers readily available technology as research has already been conducted and Google has already been offered numerous facial recognition based apps that they’ve had to decline. Glass are looking for a way to ensure both privacy and the possibility of facial recognition software to the public to insure they’re the first product to offer it to them, furthering their innovative aspect of Glass as well as becoming the industry leader. Glass is already an innovative product offering first-hand experiences and functions that the public hasn’t yet experiences but they’ll have to constantly update their apps to keep the publicity of the product highlighted amongst media sources.

Attendee Arrival would be able to grow with the introduction of facial recognition software to ensure wearers that they will recognise the VIP once they come into contact with them. So even though this function isn’t currently allowed to be embedded within the technology of RoseTinted, the future prospect of the app could be encouraged through new technological introductions such as facial recognition. Therefore, new sources and bases for publicity and selling the product will encourage more users to subscribe and purchase RoseTinted after the early adopters. 




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