“One by one, the inability to use some Glass features began to add up to the point where I purchased an Android phone for the first time last week.”
It appears that Google have made Glass accessible with other smartphones such as Apple’s iPhone products, however potentially all Google explorers have either purchased or previously owned an Android phone as they simple work better alongside Glass. This isn’t highly surprisingly seeing as both Android and Glass are designed by Google and Android phones share the same functions and systems as Glass but what is surprising is that it isn’t Google who have restricted the services to Apple but it is Apple’s iOS systems that are not compatible with the My Glass companion app. Understandably Apple haven’t created their iOS systems to suit Google but to meet their own product portfolio needs, but with this new innovation it leaves them the option to either break the barriers which currently stand with Glass or create their own competitive device.
“I think anyone who really enjoys Google Glass will end up being driven away from the iOS platform if they don’t adjust and make room in their API for all of the necessary Google Glass features.”
Josh Braaten who is the Associate Director of Inbound Marketing at Collegis Education, believes that if Apple do not adapt to survive within the new industry of wearable technologies, more people will leave their iPhones to purchase Android products that are compatible to Glass. Nevertheless, this only relates to those who’re currently interested in purchasing Glass, those opposed to buying the innovative product may be content with their iPhone’s and iPad’s. But as technology grows, Glass and wearable technologies may either be a flop or they could become the next wave of everyday necessities and therefore Apple would agree that they would have to adapt their current technology to suit the new popular device or as mentioned previously, make a competitive device.
This previous post explorers Apples recent accepted patent for a similar product as Glass and therefore insinuates that Apple is contemplating a competitive product. Nonetheless, competition within the technological industry doesn’t equate to a negative outcome as it encourages both party’s to explore further into their device to uncover what potential it may hold. Therefore, customers and companies are both offered and offer the best product to their ability helping the technological advancements within today grow and adapt further.
“Some may say that all Apple has to do is come out with their own set of glasses, but I don’t think it’s quite that simple for them…Apple just doesn’t have the depth in all the areas Google does. We’re seeing a brilliant Google strategy coming together in which each of its product’s main value proposition is that it is made better by the rest of Google’s products.”
Google has including vast amounts of its current product portfolio to create Glass and help make a rounded product which offers a suitable and effective use for all functions within one device. Apple, however large their technological presence, does not offer the similar set of organisational and communication tools that Google does. Such as, voice interactions through Google’s voice recognition software, directions powered by Google Maps, improvement of photos and videos through Google+ and chat, video calls and SMS’s are handled through Google+ Hangout. Therefore Apple has the money the potential to offer a competitive product but it would take them longer to initially create the systems that complete the product and hold it all together.