Google have created YouTube demonstrations on how to work Glass as well as how people use it, it is a clever promotional method as YouTube has become a popular medium to stream videos. Furthermore the demographic Glass is aimed towards is the technologically savvy who are ‘wired’ online and therefore use YouTube regularly. It is a quick and simple way for people to share the video and encourage Glass to go viral before it is even available to the general public.
The instructions are simple and clearly demonstrated to help guide the current explorers how to use the device and offers others an insight into what they may soon own. Making the new innovation as simple as possible is important to Google as to not intimidate people who’re not technologically savvy.