“Beauty, style and comfort are as important to Glass as the latest technology” said Google co-founder Sergey Brin. “We are delighted to bring Glass to the runway together with DVF.”
Google’s co-founder Sergey Brin was there to witness Google Glass on the runway as well as walk down the catwalk himself. With DVF as an endorser for Glass, Google has the opportunity to get heavily involved with fashion and deter the opinion that the device isn’t suitable for the fashion conscious. Diane Von Furstenberg wore the glasses her self during the build up to her runway which has now been edited into a film, DVF Through Glass, which has even won awards. Glass has been involved in variations of advertising techniques such as having models wear them down the catwalk and using them to film extreme sports from a first-person perspective. These angles in advertising are portraying that the technology involved within Glass, albeit how it aesthetically looks is necessary or can be used in all walks of life. Ensuring to the consumer that if they buy Glass, they won’t know how they coped without it.
“I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion”
Diane Von Furstenberg has stated that she likes to be a woman that is on the go, who likes to pay her own bills and is independent. These are the types of women she basis her fashion designs on and therefore is suggesting to these women when using Glass as an accessory on the runway that it will become an accessory within their everyday life. Diane insinuates here that she wishes to share the experience of fashion from a first-person perspective and this is what the mini film explores, ‘DVF Through Glass’. The general public is welcomed into the previously private and exclusive world of backstage fashion and Diane is the first to bring them there.