if you walk around a convention center or hotel lobby, you will see people with their heads down, tapping away furiously on their smartphones.”
Quite possibly a device that we now wouldn’t be able to function without, the mobile phone has become a part of western societies everyday life. This article points out how people have their heads down whilst they’re on their phones which is where Glass wishes to intervene. By supplying a screen above the wearers eyeline they can do almost everything they do on their mobile phone whilst concentrating on what is ahead of them, which is beneficial in some peoples busy schedules.
“2. SaaS Cloud Apps
In today’s quick and chaotic world, the benefits of the SaaS (software as a service) delivery model are becoming increasingly apparent. These applications are advantageous to planners because they allow us to access all details and execution aspects of an event from any web-enabled device”
Glass currently doesn’t house as many apps that mobile phones and tablets provide but the developments being made by explorers for new apps is increasing quickly. Glass is still within its infancy stage and therefore will have minimal experience within the industry but it has already had numerous updates within it’s services and systems and therefore will be able to provide apps that phones and tablets offer alike. Furthermore, Glass’ peripheral vision will offer these apps with a heightened sense of organisation to the wearers busy schedule because they have their hands free to complete tasks ahead of them whilst the option for voice commands allows them to make continuous updates and requests through Glass.
“3. Virtual Events
For virtual events, the potential attendee votes with her cursor instead of her feet. Often complementing physical events, virtual events save the planner and attendee time, money, and resources. With rising travel costs and gas prices, it is no surprise that people are much more likely to consider an event online”
Virtual events also make it available for people without an invitation to experience the action, the formally exclusive world of fashion and its catwalks is broadening it’s availability to the general public through social media sites such as Twitter, Vine and Instagram. Both attendees and models wish to either share or flaunt their time at the fashion event and therefore people who’re not in attendees can experience the show vicariously through who they’re following.
“4. Social Media and Viral Marketing
Did you know that one out of three consumers is online for three or more hours per day? Or that 90 million tweets are sent out daily? What about this one: One of every eight minutes spent online is spent on Facebook.”
Social media has become a beacon of potential for all kinds of companies, through people sharing their positive (or negative) experiences, word-of-mouth has never been so accessible. Free advertising through social media sites was a very important source of publicity throughout the recession when companies had to scrimp and save as much money as possible but also promote their company to build a target market and make money. Therefore new structures for promoting on social media sites have been adapted and now they’re a hugely influential source to meet new and potential demographics.
“5. iPads and Tablets
With all of the information you could ever need to access right at your fingertips through event management applications, you can ditch the millions of pieces of paper and now access contracts, registrations, room blocks, and anything else you might need right on your handy tablet, via the SaaS programs we discussed earlier.”
iPads and Tablets offer a more simplified life when it comes to event organisation compared to the fold bunldes of paper and folders that used to be necessary. Now everything you need can be uploaded onto a technological device which stores all the information you need on hardware which is easily sourced when needed. When combining tablets with mobile event applications, planners can also communicate in real-time with others involved within the organisation whilst also offering the chance to share and transfer information to another’s device in a matter of seconds. Simplifying old procedures into new fast paced readily available apps and sources of information is helping build the event industry into a more structured and organised process, which creates a better event.
All five of these technologies that event planners cannot live without can be collected and built into one device, Google Glass. my app would help Google reach out to event organisers as a demographic, specifically beginning with fashion events. Glass would once again simplify the amount of actions needed to take to create organisation as well as the amount of bulk devices they have to carry around, although they would still have to carry their mobile phone which controls Glass. RoseTinted would also incorporate virtual events by live streaming videos of previously unseen footage of backstage activities as well as encouraged VIP’s and celebrities to approach the Glass wearer for interviews or entertaining recordings to ensure people log on at a certain time.
Glass is the next wave of technology which is helping not only event organisers but the general public organise their life whilst getting on with it.