Google Glass in Events

“Google’s interactive eyewear won’t replace smartphones and tablets in the event space yet, but it might just make things easier.”

Technology is about making both everyday tasks and larger scale errands easier, so the introduction of Glass is just another source of how technology is helping. Unsurprisingly it isn’t going to take over smartphones and tablets straight away as it cannot offer all the functions they currently possess, even though it offers innovative ideals. Nonetheless, with the release of tablets, people haven’t forgotten their mobile phones, they simply carry both around now and this could be Glass’ place upon it’s release into the general public, alongside both smartphones and tablets simultaneously. All three devices offer something different thus their existence and Glass is only scratching the surface of its potential currently, this may mean that over the years the relevance of the product could start to outweigh the current event organisers favourite device.

“I like to be social and want to meet people when I’m at an event,” Spurlock says. “When you have something bright orange bolted on your face, it’s an easy icebreaker.”

Jake Spurlock, a web developer for publisher and event company, MAKE doesn’t see the recognisability of Glass an issue, in fact he uses the effect it has on people as means to begin conversation. Nonetheless, $1,500 is an expensive ice breaker even more so when he feels he has only paid for the privilege to explain all the things Glass doesn’t do.

“It’s not constantly recording video (it has a 10-second limit on videos). It’s not always on. It doesn’t do facial recognition (officially, at least). There’s no virtual reality overlay on the world.”

Reasoning behind the short videos and standby procedures is down to the battery life available within Glass, because they wish to keep to a weight target as to cause as little intrusion on the individuals face as possible, the battery life is famously low. This can cause issues during events management as organisers will need it to last longer than 1-2 hours. Even with such a large scale suggestion of incorporating facial recognition which could be used to help recognise someone upon arrival and offer information you wish to relay and remember. Google have insisted that they will not incorporate the function due to privacy issues that could be violated.

Being able to stream a longer video than 10 seconds will become a main research development that RoseTinted will have to address, offering customers sneak peeks of 10 seconds long videos is already available through apps such as Vine and Instagram. Although these videos aren’t live, offering a longer experience will serve a larger purpose as there is a longer opportunity to log in and watch the live streamed video rather than having stop, start 10 second recordings. Furthermore with the availability of interviews with fashion icons and celebrities, to offer interviews of 10 seconds long hold minimal relevance whilst 5-10 minute interviews with more access into behind the scenes footage will attract a larger audience and offer more information they logged on for. 

“Antonio Zugaldia, whose company Silica Labs makes apps for Glass, says one of the biggest benefits is that he spends much less time at events checking his phone for messages.”

I have, on numerous occasions, stated how this function is useful throughout the fashion industry, both for designers being able to use their hands for sewing to make-up artists being notified on information whilst completing a models make-up to the event organiser rushing around and being able to keep up to date with their surroundings. It is also useful for the people only involving themselves for the main event, attendees of fashion shows wish to capture their favourite looks and share their time through videos, tweets, photographs and statuses. Glass offers all these functions whilst you are still watching the catwalk with no need to take your eyes off it.

“The app is also a good way to figure out who is going to be at the Meetup to let you quickly plan who to meet. While you could go on your laptop or smartphone, Glass just makes it easier.”

Ensuring that you remember everyone you meet can be a difficult yet important task, Meetup is an app which helps you remember the names and information you need to know. These sources of information are saved on cards within Glass which you can access when necessary, nonetheless, for this app to work successfully and without the use of facial recognition, you’ll have to take a photo or source a photo to incorporate the information with which firstly would take up time and secondly, it may appear to others as a breach of privacy.

“But for now and probably for the next year or two, wearing Glass will be very much about the technology and drawing attention to one’s self”

During the infancy stages of production, developers have to ensure that all bugs are fixed, in relevance for Google Glass they have their chosen explorers to help discover annoyances and opportunities. Focusing on achieving goals and wishes given by the explorers will be Googles focus so that upon the release for the general public, all their expectations and needs are met. Furthermore, it is common knowledge that Glass currently stands as a novelty product rather than a necessity, Google need to product apps which will influence and be useful for everyday life, encouraging people the buy the innovative product.

Even though I have previously mentioned that all press is good press, Google is currently only willing to draw attention to itself but once it is released to the general public, they must ensure the gadget is portrayed positively to encourage people to buy into it. If there are still complains from explorers about battery life and the necessity of the product, the demographic appeal won’t reach the potential the product could have.

“We already know that people are ready to embrace wearable technology that is hands-free and conforms to what they are already doing.”

Wearable technology such as the Nike Fuel Band and Samgsung Galaxy watches are the beginning of wearable technology and hold a positive position within their industries as they offer the answer to peoples needs. These products have become very popular and hold an insight into how Google will be viewed upon by the general public, it appears through opinion that the public are ready to move ahead with innovative innovations and the next step that technology may offer, as  long as it holds a reason as to why it should be a part of their life. Even though it may appear some countries are relieving themselves from the recession, others are not and people are still, on a larger scale, weary of their disposable income. Glass doesn’t eradicate the need for a mobile phone currently but it does help the wearer stay focused with the task or activity at hand whilst also staying in touch with information they need and any phone notifications they have without going into their pocket. Therefore, Glass is currently more of a luxury product which helps those fortunate to afford organisational and helpful tool for their lives but with the growth and adaption into the mainstream market, Glass may grow to become a necessity and competitors may lower the costs allowing it to broaden into larger demographic regions.

“Google Glass is different from other wearable technologies. Glass represents the future of what wearable technology can be. It’s different because it literally changes the way that we view the world around us.”

Representing the future insinuates that there is more, similar products to come and with competitors like Apple and Microsoft, it can almost be guaranteed that competitive products will become more apparent on the market. Nonetheless, Google is currently the industry leader, simply because they are the only product offering this product at this time. Offering the product first is largely helpful as developers and app designers will offer their product to Google first in a bid to make the most money, this means that Google will potentially offer the general public the apps they wish to see on the market for Glass before Apple and Microsoft have even created their computerised head-mounted glasses. Furthermore, when considering the general public on a larger scale, once they are in possession of Glass they will be unwilling to spend another heavy sum on a similar pair by Apple. With the potential release of Glass in 2014, Google are a large industry step ahead in reference to technology which adapts and grows almost monthly with new innovations.

The potential of wearable technology is always driven by the latest opportunities within technology and now Glass is the latest adoption. A product offering the chance to change how we view the world can appear daunting and may represent a technological take over but Google is using this opportunity to access the world differently without competing against it.


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