“Project Runway judge and Marie Claire editor, Nina Garcia, has been wearing Google Glass everywhere.”
Influential fashionistas such as Nina Garcia alongside bloggers, magazine editors and dancers were posting pictures and videos both through and of Google Glass to an array of social media sites such as Instagram, Twitter and Facebook. If the device appeared to only sell to a techno loving demographic, Fashion Week proved that even fashionable people are interested in the new device.
Then again, I think that the device should offer this demographic something more to do with fashion than just allowing users to photograph whilst still being able to pay attention to the catwalk and the conversation in front of them.
Nonetheless, it is a positive improvement on social interaction during fashion events as in the past people have had to watch the show through the screen on their smartphone and now they get to watch it first hand again.
The Google Glass owners photographed within this article all range in ages and styles, insinuating that the demographic for Glass is very broad, similar to mobile phone target markets. Although most are between 25-35 seemingly as they’re open minded to new innovations whilst having the disposable income to afford such a device. For these explorers the device cost £985, a large amount of money to spend on a device within its infancy stage but it is clear people will pay costly amounts to hold bragging rights as being the first owners. When the device is released to the general public it will cost approximately a quarter of its current price, meaning that the demographic we see here will expand further as more become able to afford it.